IT Applications and Groupware Essay

The three most important things that a company has to do so as to implement the use of groupware systems effectively starts with ensuring the collaboration of workers regarding the introduction of the technology. This initiative helps to create an image of the required culture in their mind. Further, it helps the workers to learn more about each other and creates a sense of respect among them. This strategy helps to break any antagonistic cultures in which they grew up whereby they may have been taught to work as individuals. This viewpoint creates the notion of selfishness amongst the workers. Conversely, ensuring worker cooperation helps to create a feeling of security with regard to employees providing support to the company (Thierauf, 2001). This makes them to be joint owners of the company, thus taking part in implementing the project. The workers are thus not dictated on what to do. Rather, the executive helps them to remove the obstacles amongst themselves and eliminate their resistance. Afterwards, the retraining of the workers about sharing takes place. This helps to recreate the attitude of sharing which have been eliminated from the workers’ minds by the prevailing environment. Such an undertaking begins with the introduction of education to individual persons whereby they are instructed to work as individuals. Further, they learn that to share equates to cheating within the school perspective. The employees thus tend to have a culture in them that disowns sharing. Such a culture calls for retraining. The concept of sharing helps them to work together. In turn, this development benefits the company in the sense that each employee will be allowed to make their decisions. The business thus retains the knowledgeable employees within the company. This group work also makes the output of the company to increase more than individual output. Such an outcome stems from the fact that a group can accomplish more tasks than an individual when each person is offered the opportunity to decide on how to accomplish a task (Galliers, Markus & Newell, 2007). The people are thus empowered to perform by themselves. During training, the influential leaders usually start early in helping the people to change and teaching the people about the importance of groupware. This undertaking promotes every idea regarding all opportunities in the planning of any specialized training in the anticipation that all the needed users are covered. In addition, it helps to create an awareness of what will be expected of them when the group ware system will be implemented. This is because the workers regain their trust in all people with whom they were formerly taught to be distrustful by their environment. It also gives each worker an opportunity to contribute their techniques in the business whereby the best are charged with the running of the company (Khosrowpour, 2001). It also helps to make sure that all the intended people are reached and that the barriers among them broken. This creates an atmosphere within which each individual is worthy in the business and wherein their views are incorporated into the running of the premise. After training, one should plan for the growth of the firm and be prepared to rise up quickly after the implementation. This improves the attitude of the workers because they derive satisfaction from the work output. Such a development promotes and improves their working life. Consequently, the lessons which they had learned in the training are articulated in the production process. This action helps to gauge the results of the project so that one can know if to sell the project to others if the results are tangible (Khosrowpour, 2000). Further, he owners are facilitated to gauge if the groupware system is productive and if its productivity can be replicated in other related firms.

People Moving

First, Jobs is the first reason according to the national statistic in Venezuela for moving because some people try earn more money or make a new business in order to get best economic benefits for their families. Moving for Jobs is a good situation for your family if you want to learn about different culture. Other people move to other place to leave poverty behind, while others seek better Jobs opportunities. Second, Safety Is a good reason for people to move to other place because some ties has a lot of problems on their neighborhood Like crime, kidnapping, and drugs.Crime rates across the cities could be the most important fact that people consider to move to other place. Many people relocate for safety reasons connected to their families or quality of life. People also move to a new area to start over or move to a different country that can provide you a safety place to live. Third, Education is an important reason to move because people like the best options to choose in educat ion for their families. Many student when they finished high school leave to other city, state or country in order to get better skills in the best universities.This could happened because not all the college or universities have a lot of diversity of careers. Other cities or countries are attired with a huge range of educational opportunities or no matter what, students can get themselves enrolled In any of them In accordance with their preference levels. People will be moving every time. Economic reasons have always been among the main reasons to move. Life in poverty ND despair often forces people to search for a better life.Some people give high emphasis on high standard of living. It is often seen that parents send their children abroad to attain a better lifestyle. By Vicky-Rica 11/06/2014 Second, Safety is a good reason for people to move to other place because some cities has a lot of problems on their neighborhood like crime, kidnapping, and drugs. Opportunities or no matte r what, students can get themselves enrolled in any of them in accordance with their preference levels. People will be moving every time.

Heart of darkness Essay

   It is a description of Marlow’s initial impressions and observations of the Outer Station, and all the slave labour going on. As he sees the land around him, he notices many ‘mounds of turned up earth’, and ‘wastes of excavations’, he speaks of the land as if it has been ‘raped’ of all its resources, and left as a barren wasteland. His first impressions of the African slave workers seems racist, as he compares there black, naked bodies to ants, however, it is more likely that this is just a reference to the futility and uselessness of the work that is going on. His next observation is a boiler, and an undersized railway-truck. He describes them as ‘dead’ like the ‘carcass of some animal’. There are several interpretations for this scene. One is that he has ‘personified’ the machinery, giving them similar qualities to the slaves, describing the machinery as though it has been allowed to rest, and have its job taken over by slaves. Another interpretation is that the machinery is a symbol for the empire, as the machinery is slowly decaying and rusting, the empire is also declining. Another reference to the futility of this work appears a few lines down. ‘The cliff was not in the way or anything; but this objectless blasting was all the work going on’. It is as if the slaves have just been given something to do, to keep them from sitting around. As Marlow walks further on, he sees a guard carrying a gun, and wearing a ‘jacket with one button of’. This is a very deliberate observation, though the empire seems perfect from the outside, it has imperfections. On seeing Marlow, the guard raises his gun, and tries to see who Marlow is; Marlow is sarcastic at this point, joking about how white men all look the same at a distance, referring to how black people all look the same to him from a distance. As the guard recognises Marlow and smiles, there is more sarcasm from Marlow, describing the guards trust as being ‘exalted’, and describing himself as being a ‘part of the great cause of these high and just proceedings’. Marlow then descends down the hill, towards some trees. At this point, Marlow starts commenting some more on his pity for the slaves, and the pointlessness of the work going on. The first technique used to relay this to us is Conrad’s use of short sentences, like we are part of Marlow’s thought process. His first thoughts are about how futile and pointless all the work that is going on is. He describes one of the pits that has been dug, as ‘just a hole’. As he goes towards the trees for shade, he instantly regrets it, making a direct reference to ‘Dante’s Inferno’. Dante’s Inferno is one perception of what hell would be like. His vision of hell consists of seven rings, each ring containing people who have sinned a particular way, with the rings varying degrees of punishment. He looks around, noticing the slaves, ‘objectifying’ them as ‘black shapes’. He makes an ironic comment, calling the slaves ‘helpers’ and stating how they have ‘withdrawn to die’. He talks about how they have been abandoned in a very understating way. There is another reference to Dante’s Inferno here, as he notices the ‘black shadows of disease and starvation’. Marlow then leaves the trees, but looks down to see a black slave, who has a white thread around his neck. He is startled at how strange and out of place it looks on the black skin. This is symbolic of the white men of the empire being out of place in Africa. To conclude, the ‘Heart of Darkness’ within the play refers to the inner capability to commit evil acts in all men, and the evil of the empire underneath the front of ‘spreading civilisation and the light of Christianity’. The two sections of the novel which I have chosen to examine are full of symbolic imagery, referring to the title, and raising questions in the readers mind about the greatness of Britain.

The Theory-Approach Linkage Assignment Example | Topics and Well Written Essays - 250 words

The Theory-Approach Linkage - Assignment Example Developed knowledge from qualitative research findings also adds to existing theory and facilitates development of new theories in answering qualitative research questions (Indiana, n.d.). This mutual relationship is evident in the articles that I reviewed towards my proposed study. The researchers applied existing knowledge to guide their studies to delimit their research scopes and identify variables for consideration and their levels. Two of the articles relied on general theories while one specified theories that informed its construct. Theory development from qualitative research approach is however common among the reviewed articles (Lorber and Savic, 2011; Su, Jeckins and Liu, 2012; Saccomanno and Zipp, 2011). Saccomano and Zipp’s article is the best example of theory alignment approach because it explicitly identifies a theory and applies the theory in informing the research. It applies the â€Å"Path-goal theory† to develop background information on expected relationship between leadership competence and the ability and tendency to delegate and to construct variables for the study (Saccomanno and Zipp, 2011, p. 524). Background information on different leadership styles and their characteristics facilitated the researchers’ construction of research hypotheses and informed research methodology. The research’s findings add to the existing knowledge in nurse leadership by proposing a theory that confidence in delegation of duties among nurses is independent of leadership styles (Saccomanno and Zipp,

Database in arcGIS Essay Example | Topics and Well Written Essays - 2500 words

Database in arcGIS - Essay Example As we have seen throughout this course, GIS is literally the picture that’s worth a thousand (or more) words. It’s little wonder that the use of GIS technology has expanded so exponentially since its initial development. In the case of the ACHS, the requirements required by the client are in keeping with their needs—and more. The truth is, ArcGIS can provide not only a more robust system for their currently applications, but considering the potential for growth, the proposed system would be unmatched. The growth of the GIS industry has resulted in a trend from an esoterically inclined group of computer geeks working on mainframes, to the common user on desktop computers. This trend will benefit the ACHS a great deal, not only allowing them to collect, store, and visualize their own information in a better format, but will give visitors to the ACHS a portal that will allow the most inexperienced user to benefit from the data available. It is also fortunate that the tool being suggested for use is Arc GIS, which is a full complement of GIS tools in one package. The net result of using ArcGIS for this application is the ability it will give a wide variety of users to work with the available data on their level of need as well as being within their ability to use the tool. Land use change studies. Land use data layers will allow city planners and others to see changes in the use of land through time. Assuming that the data available is accurate, those responsible for creating and maintaining datasets should find their tasks considerably easier. the historical datasets. These records will make keeping track of these persons/businesses easier and of greater value. This benefit is not only good for those who want to find long-lost relatives, but queries for a more general nature that can trace period history. City visualization. GIS

How Do Companies Use Global Strategies to Gain Competitive Advantage Essay

How Do Companies Use Global Strategies to Gain Competitive Advantage - Essay Example There are various firms which used to operate on local basis and the performance f such firms used to be pretty subdued. But those companies entered the international market only to gain competitive advantage and became major multinational companies. The present study has been conducted in order to analyze how companies use the global strategy to gain competitive advantage. Also the essential success factors of firms to succeed in the international business have been discussed. Add to that it has also been discussed that how companies can fail in the international market due to lack of planning and vision. The firms at the focal point of discussion happen to be the largest retailer in U.K. and the second largest retailer in the world Tesco (Henry, 2008, p. 89). Thesis How companies can use globalization strategy to gain competitive advantage? Analysis Global strategy can be defined as the strategic guide of a company to globalization. On the other competitive advantage can be defined as various ways via which a company can get the extra edge over the competitors. An ideal global strategy of a company should address issues such as the extent of presence in the global market, different strategies that can be adopted to develop strong global presence, the probable barriers to entry into the global markets, different modes of entry into the global market as well as the probable targeted international markets. Academic research on the global strategies came of age during 1980s. This included various research work done by Christopher Bartlett, Michael Porter and Sumantra Ghoshal (Kolb, 2008, p. 92). There are various factors that influence a firm to go global. However, one of the most important of the factors is the drive to get... This paper makes a conclusion that In the modern day business environment globalization is inevitable. Companies look to go beyond the domestic borders to enter new markets and target new customers. There is very little doubt that entering new foreign markets are extremely risky. But with high risks the company gets the opportunity of high return. One of the main objectives of entering the global markets is to gain competitive advantage overt the competitors. This essay stresses that one classic advantage of this has been Tesco as the firm used to be 2nd best retailer in U.K. But as the company decided to enter global markets, Tesco not only became the largest retailer in U.K. but also the third largest retailer in the world. However, there are some issues that a company should keep in mind while entering a global market. One of the major issues is the choice of market entry strategy. While Tesco went for a joint venture which seemed to be quite fruitful for China; the same company d ecided to go alone and use Greenfield strategy to enter U.S. which unlike China happened to be a matured economy. Also it had presence of Wal-Mart. And unlike china Tesco failed to make the same impact. Although there were other external factors but the major issues for failure was internal. Hence to conclude it can be said that despite of all the benefits of globalization a company should concentrate on developing appropriate strategy and execution of it to gain competitive advantages.

ARTS musuem of denver Essay Example | Topics and Well Written Essays - 500 words

ARTS musuem of denver - Essay Example Unlike in a typical museum where visits are usually a bore (except on some occasions where there are great and interesting works that is exhibited) where we spend the whole time staring at paintings or sculpture while listening to a guide, the called Bernadette Berger Discovery Library is different. Visitors are treated like guests there and we do not even have to stand the whole time because there are couch present. They are oversized couch and really look and feels nice and just when we thought that they are just for display, visitors can actually sit on them and relax. And to encourage us just to relax, the guides will just leave us alone to roam around and satisfy our curiosity. This explains why the Bernadette Berger Discovery Library is called â€Å"discovery library† for short to encourage us to discover things for ourselves. And the museum wanted its guests to stay longer to learn more about their exhibits (which do not look like the traditional exhibit where paintings and artworks are displayed uniformly with their boring labels) by not making them stand up most of the time (which is very tiring especially when the museum is big that we have walk around) but just by relaxing with their cozy furniture and climate controlled environment. The set up was like a house only that it is bigger. There are even European cabinets there which were personally used by European nobilities which makes it more interesting. There are also a lot of books but it is not necessarily a library because there are also artworks and artifacts that were hanged on the wall just like our house. There are also small cabinets where you can pull the drawers out and there you can see the well framed pictures, printed materials and some old jewelries. Around the area, you see beautiful vases from ancient Greece as well Egyptian mummy case and an

The Impact of Globalization on Labour Markets with a Focus on the Gulf Dissertation

The Impact of Globalization on Labour Markets with a Focus on the Gulf Area - Dissertation Example Presentation and Analysis of Data---------------------------------------------p.39 6. Scope and Limitations-------------------------------------------------------------p.57 7. Summary and Conclusions------------------------------------------------------p.58 "The impact of globalization on labour markets with a focus on the Gulf area including Saudi Arabia" Introduction Statement of the problem Labour is an important component of the economic fabric of a society, the other major components being, capital, market, and the state that monitors them (Jessop, 2002, p.11). Jessop (2002) has also come forward to remind the crucial fact that there are also â€Å"non-market mechanisms of various kind† that have a role to play in the inter-relationships between these four components. And any study of any of the components involved has been becoming more complex in the context of globalization. This is so because globalisation is politically, socially, economically and culturally redrawin g national boundaries. Jessop (2002) has described the basic cause of the complexity of globalisation as a social phenomenon in the following lines: â€Å"As capital accumulation expands on an increasingly global scale, its dynamics become more ecologically dominant in shaping the overall evolution of social systems and the life world† (p.11). ... Topics which have an integral connection with labour but neglected until then, came to the fore after the formation of ILO. This also necessitated a new legal framework to be built as well. Such topics include: Fundamental rights (freedom of association, collective bargaining, equality in employment), conditions of work, child labour, protection of women workers, hours of work, labour inspection, vocational guidance and training, social security protection and occupational health and safety (Craig and Lynk, 2006, p.19). From the above discussion, it can be seen that labour, which is a social system by itself, also will not go unaffected by its environment. And labour being a crucial component of the economy, it will need to have a close encounter with globalisation, which is mostly the globalisation of the economy. According to International Labour Organisation, two major concerns in connection with labour and globalisation have now arisen-how mobility imparted by globalisation affec ts labour across national boundaries, and â€Å"whether existing labour institutions would be sufficient to safeguard ...[the]...fundamental rights† of the trans-national migrant labourers (qtd. In Stalker, 2000, p.11 of the foreword). The practical way to address these two concerns is by reforming labour laws and this process has been going on by taking the ILO Declaration on Fundamental Principles and Rights at Work, which was â€Å"promulgated† in 1998 (Craig and Lynk, 2006, p.19). Some interesting questions in this context can be, is labour making use of new communication technologies to consolidate itself internationally, is domestic and international labour laws really being

Germany's Market economy as a Model for Europe Research Paper

Germany's Market economy as a Model for Europe - Research Paper Example However, the long run effects of the treaty might not seem to be as fruitful as expected owing to the divergent ideologies prevailing within the EU member states, where most of nations are argued to follow a neo-conservatism policy unlike Germany (Amable, 2011; Abrahamson, 2010). Even though the leadership performances of Germany has been praised by other EU nations, it has also been criticised on the basis of the recent financial crisis and free trade policies between the US and EU as one of the major constraints to channelize the instability within the member states (Mà ¶ller & Parkes, 2012). Thus, in light of the current economic ideological differences persisting within Germany and other EU member states and also with the US, a question arises that â€Å"Will the negotiated TTIP between the EU and the US impose significant impacts on the international trade affairs of Germany within EU and outside, causing alterations in Germany’s position in the near future of global po litics†. In the current milieu of global politics, effects of the recent economic downturn can be witnessed apparently in the reasons acting behind international treaties. A similar aspect can be witnessed in relation to the proposed TTIP treaty promoting free trade between EU member states and the US. In the aftermath of the global financial crisis of 2008, both the US nation and the member states of EU had been facing inevitable disruptions in terms of economic stability and growth. As was apparently noted, the GDP rates in all over EU countries were dipping rapidly creating a strong negative influence on its monetary policies. The effects of financial crisis 2008 were apparent in the EU housing market and also in its stock market which indicated a steeply declining growth rate [refer to figure 1 and 2] (European Commission, 2009). Evidently, the performance of almost every sector in the EU member states began dipping,

Emily Dickinson Poem Assignment Example | Topics and Well Written Essays - 500 words

Emily Dickinson Poem - Assignment Example As she grew up, she became indifferent to members of her family. As the film’s act begins, Emily introduces herself to her audiences by acknowledging that her middle name was Elizabeth. However, she reiterated that she no longer uses her middle name because first, the name belonged to her father’s sister, and secondly because she was a poet. In this context, the emotional trauma experienced by Emily during her childhood heightened her disinterest towards her immediate family. Primarily, The Belle of Amherst revolves around the element of anecdotally narrated trauma, coupled with observable arrested emotional development. In an effort to explain her peculiarity and the necessity for her social seclusion, the audiences could inevitably perceive the element of crippled emotional growth, especially in the childlike manner in which Emily narrates her heartbreaks and setbacks. In fact, the entire play, illuminates the life of Emily Dickinson as one characterized by a disproportional blend of childish humor and grief. Apparently, Emily’s queer behavior and her love for seclusion can be attributed to her moody childhood. Technically, the lack of emotional support from her parents caused a severe impact on the poet. The dramatic portrayal of a depressed Emily indicates that emotional trauma in childhood can significantly cripple the social and psychological well-being of victims in their adulthood (Dickinson and Smith 23). At this juncture, the sense of de pression, childish humor and emotional turmoil narrated by Emily in The Belle of Amherst will be related to central themes of other poems written by Emily. One iconic poem by Emily is Hope is the Thing with Feathers. In her poem, Emily narrates about her struggles with her times in solitude. The main theme in the poem ‘Hope is the Thing with Feathers’ is confusion with self identity. Emily questions God on numerous

Womens Status in Colonial Society Essay Example for Free

Womens Status in Colonial Society Essay For many of the settlers coming to America they, obviously, had formed their own views and beliefs on the world, including the thought on the way of life and what it was intended to be. For most colonists in America they already shared a common opinion about women being inferior. However, the value of women has a slight increase due to scarceness. The status of women in the colonies, the roles women had taken with the religion aspect, and the required daily chores known as â€Å"women’s work† would eventually require a second look into the their contributions. Once many colonists became established and figured out the ways to live and survive in this New World also came forth many formed opinions on what the purpose of women would be in the colonies. John Winthrop insisted that a woman’s role was solely to adhere to her husband, obey his authority and find contentment within this. One Minister even stressed, â€Å"the woman is a weak creature not endowed with like strength and constancy of mind.† (Tindall and Shi 2010, 113) Due to social custom and legal codes women had little to no rights. The few exceptions for women to have any type of right or gain respect were if and only, it seemed, family circumstances required a woman to continue on the family reputation, business, or social standing. An example would be Elizabeth Lucas Pinckney (Tindall and Shi 2010, 114) who was highly educated and left to take care of her family while her father was absent. This led her to be known as Americas most enterprising horticulturist. Religion in the colonial era still had similar views about women within the Puritan denomination. As for Puritans they considered women to be â€Å"weak vessels† and also cited biblical passages that god required â€Å"virtuous† women to submit to male authority and remain silent in congregational matters. (Tindall and Shi 2010, 115) Unlike Quakers, who during this time considered women to be equal to men and allowed women to have a voice within the community. Women were even allowed to preach within the Quaker religion, but with that, no denomination allowed women to be ordained as ministers. It became apparent by the ministers that woman were the mass of the congregation, which worried them and led them to believe that a feminized church was a church in decline. This was argued by a Boston Minister, Cotton Mather (Tindall and Shi 2010, 115) who proclaimed that women were not the weaker of the sex, and that childbirth pain woman endured was not as punishment that woman paid for Eve’s sinfulness, was in part the reason and motivator for women to commit their lives to Christ. Thus showing how he came to this conclusion which was after his observation that there â€Å"are far more Godly women in the world rather than Godly men†. Women’s work in the eighteenth century, as for the same in the world today, never seemed to end. During the colonial time â€Å"women’s work† † included the duties, as some might say, would be to maintain the house, garden and farm. (Tindall and Shi 2010, 117) Other than taking care of the children and men, tending to the garden, cleaning the house and providing three meals for the day, some women went above and beyond their womanly duties. Women also found a way to accumulate the required necessities for living. They would make their own clothing, knit linen and cotton, make quilts, hem sheets, make candles and soap, haul water and they even chopped wood to ensure that they would have their firewood needed to provide a source of warmth when the time came. In the southern colonies, female indentured servants worked as field hands, weeding, hoeing and harvesting. (Tindall and Shi 2010, 117) The lack of men and being able to provide the labor needed in the colonies provided an opportunity for many women, despite the laws and traditional beliefs about woman being inferior or incapable. Due to the scarcity of women and the effects it made on creating instability on high orders in the past, led to laws protecting women. Such laws were created for protection from physical abuse, and permission for divorce. Other laws help maintain control over property they had tended to, property they had earned. While in this era woman played many roles. Showing their strength by doing what was expected and surpassing the â€Å"superior sex† by picking up the slack they always seemed to leave behind. Not only within the colonies, the religious conformity they maintained, or the daily tasks they endured for sake of the house hold, they opened a door, made a statement, by executing what needed to be done. Bibliography Tindall, George, and David Shi. America: A Narrative History. Volume I, 8th Edition. New York: W.W. Norton, 2010.

My Life Alert Bracelet Essay Example for Free

My Life Alert Bracelet Essay My Life Alert Bracelet will use many distribution channels to benefit the company success, and use strategies to help promote its product. My Life Alert Bracelet will take advantage of the special promotion provided by our company. We will establish an email database, so we can send customers our special coupons and invite them for the perfect sale events that we offer for that season. We can also attach our coupons to the customer’s receipts to allow future saving on their purchases. Therefore we will be using different advertisements to get our name out to all of the community near and far off. Our goal will be to display the product we offer. Another technique will be to advertise our low coast products to the local community and surrounding areas, by using the free publication aids to attract the attention of the viewers and other vendors that would like to purchase these alert bracelets for their own personal or business uses. Our company plans is to utilize local newspapers advertisements, and making sure we meet with inquiring customers so they will help get the word out through word of mouth from experience. Last but not least we will post flyers out in the local business and the community for the target market. My Life Alert Bracelet will have to persuade the potential audience that they want and need our bracelet for the safety of their family or friends. In the process of being successful with our advertisement can create and also nurture a sense of I want and I need this less expense product to benefit the safety of their family member. The best way our company can measure the effectiveness from our advertisement will be to see how many consumers was aware of our product and the service we offers, meanwhile making contact with the company to purchase our product. After the publicity has simmered down, our company will then compare our current data with our past data in a quarterly session to evaluate our positive success or our negative success of our company. Never the less many people are interested in staying and being more healthier, therefore many people are looking to use the My Life Alert Bracelet to properly identify their medical concerns in the event of an accident or any medical emergency. The M.L.A.B. will help the medical staff or medical personnel to assist you in a timely manner. The promotion strategies that will be utilized in our company will be as follow: 1.Sale Promotion will be one of the methods used to help out with our company promotion strategy. Sale promotion is commonly used for the increase in a sale for a short period. 2. Public Relation it will help develop a positive relationship with the media/media. this will hopefully help the company to handle all negative attention while remaining professional with a successfully mind frame. 3. Personal Selling offering face to face one on one sale to our customers, giving them the best quality sales. 4. Direct Mail this is personalizing the mail by putting the name of the target audience you are trying to reach out too. This will directed to a particular person in hope to increase sales. 5. Sponsorship this is networking in giving another organization the permission to list our product or use our logos. By using this method normally have high profiles that are seen by a large audience. 6. Introduction is when the new company is trying to get the word out that they are in the market we can utilize the push/pull strategies to help push the product towards the introduction stage called the lifecycle. 7. Growth after the M.L.A.B. product line has grown and the target market are happy to accept the lifecycle. We offer true loyalty to our value custom. 8. Maturity at this point our company will take full responsibility to encourage the target audience to purchase our product to benefit a life saving experience. This market research is done to indentify the main goal in purchasing this line of product. The M.L.A.B. main purpose is to help your family member in a time of a serious situation that is not caused intentionally. The alert bracelet will alert the medical staff if your love one wonder off or become ill, it will alarm the emergency hotline, and the emergency staff will place a call to the medical official which will alert the family member of the person condition. This bracelet will alert the medical staff of any medical condition you may have, and any allergic reaction you have or had at one time. The M.L.A.B. is sold at a low price making it affordable for person with insurance or non-insurance persons. We have booths set up at the local Mall or you can stop by the main building to make your purchase. The consumer today has become very demanding. They want high quality products as well as high quality customer service. Delivering value customer service is very important to our company. When there is poor customer service it may bring the value of our company down. The customer are not satisfied, and may bring a gap between the two of us because they might be thinking what should be done, and my company thinking how it should be done causing a dissatisfaction in the mist. When having customer’s complaints that we were not ready to handle at that time can make the customers seek other companies for their service. Our goal is to keep the customers happy at all times, the customers are the main focus because if they are happy then for profit will be greater. In saying that we look forward in customers satisfaction and we make sure we do our best in presenting quality customer service to maintain a quality profits.

Adderall Use in College Students

Adderall Use in College Students The stress and demand of college on students only seems to be increasing with little ways to cope. Some can’t cope with it and drop out, others struggle through it giving what they can, for some others though, they rely on neuro-enhancing drugs to increase the brains capability to focus and perform. Adderall is a common drug found in this use, along with many others, and it is a legal prescription drug subscribed for ADHD. It enhances the processing speed and energy levels of the user, the defining reason it is helpful to college students. However helpful it may be considered, there are health risks that come from taking adderall. Margaret Talbot, a writer of The New Yorker, reports, â€Å"Drugs such as adderall can cause nervousness, headaches, sleeplessness, decreased appetite, among other side effects.†(654) While headaches and sleeplessness are common, the list only grows with concerning problems. Talbot continues to list risks, noting, â€Å"The label (an FDA warning) also mentions that adults using Adderall have reported serious cardiac problems†¦Ã¢â‚¬ (654). So along with even mild health risks, larger ones have been reported and are acknowledged by the Food and Drug Administration. Along with risks follows consequences of using Adderall, as reported in a 2011 study, â€Å"These consequences include suicidal and homicidal ideation, seizure, and various cardiac complications, such as hypertension, hypotension, tachycardia, palpitations, and dsyrhythmias.†(Jardin, Looby, Earleywine, 1) Therefo re, the misuse of Adderall extends greatly beyond health risks, to loss of life consequences. Another form of health risk, mental rather than psycho-somatic, is the addiction side of the drug and the ignorance of its health risks. Though users view it to be harmless, â€Å"a professor at the university of Michigan’s Substance Abuse and Research Center, reported that in the previous year 4.1 percent os American undergraduates had taken prescription stimulants for off-label use.†(Talbot, 654) That means a general 4.1 percent of American undergraduates abused the prescription drug for purposes other than it should be used. According to Talbot, some other schools reported, â€Å"the figure was 25 percent†, a significantly higher percentage, and â€Å" A 2002 study at a small college found that more than 35 percent of the students had used prescription stimulants non medically in the previous year†(654). These numbers are far apart, but still numbers to be looked at in order notice signs of addiction. â€Å"An FDA warning on Adderall’s label not es that â€Å"amphetamines have a high potential for abuse and can lead to dependence†(Talbot, 654). Once again, a health concern is FDA recognized with the use of Adderall, â€Å"Yet college students tend to consider Adderall and Ritalin benign, in part because they are likely to know peers who have taken the drugs since childhood for ADHD.†(Talbot, 654) If it seems harmless to them, how can it be harmful to you, right? Adderall and drugs like it are prescribed for the specific use to help ADHD, for effects we have yet to understand. Despite this, the results of an online public poll published by Nature, reported that, â€Å"69 percent said that mild side effects were an acceptable risk.†(Talbot, 655) Debatably, the mild risks may be acceptable, but what is to be said about the life threatening risks. While they are harmful, it is hardly reported to not be effective. Alex (a Harvard graduate) put it, â€Å"Productivity is a good thing†(Talbot, 655). Adderall and drugs like it are commonly identified as neuroenhancers because of they fact that they are supposed to help with productivity and focus. Alex has also stated though, â€Å"it only works as a cognitive enhancer insofar as you are dedicated to accomplishing the task at hand†(Talbot, 655), so it is not just like they can be taken and automatically help. Alex elaborates, â€Å"The number of times I’ve taken Adderall late at night and decided that, rather than starting my paper, hey, I’ll organize my entire music library!†(Talbot, 655) Alex claims, â€Å"I’ve looked back at my papers I’ve written on Adderall, and they’re verbose† and, â€Å"with Adderall I’d produce two pages on something that could be said in a couple of sentences†(Talbot, 655). So wh ile they may help productivity, they don’t increase ability to write well. A â€Å"transhumanist† named Seltzer uses, â€Å"a drug called piracetam†(Talbot, 656), which is, not approved for any use by the FDA†(Talbot, 656). Upon interview, â€Å"I asked Seltzer if he thought he should wait for scientific ratification of piracetam. He laughed. â€Å" I don’t want to,† he said, â€Å"Because it’s working†(Talbot , 659). Users report despite the known and unknown risks and design of the drug on the human body and mind, they don’t care as long as it is productive and working. This begs a further question, is it worth banning if people will continue to use it anyways? Though it has such consequences, why hasn’t it been banned. According to Talbot, â€Å"It makes no sense to ban the use of neuroenhancers. Too many people are already taking them, and the user’s them to be educate damd privileged peopler who proceed with just enough caution to avoid getting into trouble.†(659) Talbot makes a point, just like illegal drug trades, people like them, and will likely continue using them. Furthermore, Talbot’s generalization â€Å"the users tend to be educated and privileged†¦with just enough caution to avoid getting into trouble†(659) leads to another point; it is the user’s decision. Talbot claims â€Å"They can make their own choices about how to alter their minds, just as they can make their own decisions about shaping their bodies.† It is the choice and accepted risk of the user to take neuroenhancing drugs, just like smoking and drinking, they have to take all responsibility for the consequences a nd products. Seltzer believed using neuroenhancers, â€Å" is like customizing yourself-customizing your brain† (Talbot, 657). In the developing society, it is considered important to let individuals express how they feel, even if it means changing something about them. Socially, using neuroenhancers to develop ones mind in a way they want, may not be looked negatively upon. However, this can lead to professional complications. Use of Adderall in a college setting brings up complications with competition and grades. Some students on, â€Å"The BoredAt Web Sites†(Talbot, 655), present concerns with, â€Å"Occasional dissents (I think there should be random drug testing at every exam)† Considering the performance and focus boost neuroenhancers can provide, this can give a helping hand to studying. While some students use neuroenhancers to get ahead, that leaves the other students at a disadvantage, similar to athletes who dope to get ahead, a newer concept-â€Å"brain doping†(Talbot, 659). And just like sports, College is also competitive, especially focusing at high professionalism doctorate programs, where the best of the best are picked. While banning the use of neuroenhancers may seem like a good idea, the user will not care about if they are banned or not, the problem will still stay present.   Talbot spoke to Alex again, saying â€Å"he had gone back to taking Adderall-a small dose every day. He felt that he was learning to use the drug in a more â€Å"disciplined† manner.†(660) It appeared to yield results in a change of mentality and use, as Alex stated, â€Å"it was less about staying up late to finish homework he should have done earlier, and more â€Å"about staying focussed on work, which makes me want to work longer hours.† The use itself of adderall isn’t necessarily that bad part, as it it the misuse for inappropriate reasons to either get ahead or do what should have been done. For Alex, it boiled down to his concept of use, he controlled his use of Adderall to improve his work ethic, rather than to demoralize it’s use for better grades and lack of a work ethic to be gin with. Neurohancers don’t need to be banned, but rather people need to be educated on the effects and consequences of it, so they can learn to control it in Alex’s â€Å"disciplined manner†(Talbot, 660). The drug itself is not the problem, but the misuse and lack of understanding on it’s use. While banning it is pointless, controlling it, and how people ethically use it should be the point of focus moving on.   Works Cited Jardin, Bianca, et al. â€Å"Characteristics of College Students with Attention-Deficit Hyperactivity   Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Disorder Symptoms Who Misuse Their Medications.† Journal of American College Health, vol. 59, no. 5, Apr/May2011, pp. 373-377. EBSCOhost, doi:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   10.1080/07448481.2010.513073 McCabe, Sean Esteban, et al. Non-Medical Use of Prescription Stimulants among US College   Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Students: Prevalence and Correlates from a National Survey. Addiction, vol. 100, no. 1, Jan. 2005, pp. 96-106. EBSCOhost, doi:10.1111/j.1360-0443.2005.00944.x Talbot, Margaret. â€Å"Brain Gain: The Underground World of â€Å"Neuroenhancing† Drugs.† The New   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Yorker, web, 19 June 2017, www.newyorker.com/magazine/2009/04/27/brain-gain.

The Works of Andy Warhol Essay -- Andy Warhol Essays

The Pop Arts' movement began in the late 50's and early 60's. Dubbed, the founding father of the movement, Andy Warhol brought forward society's obsession with mass culture and allowed it to become the subject of art itself. Using many techniques such as isolation, repetition and colour placement, Warhol brought to the world of art his views on materialism, politics, economics and the media. Andy was quick to warn his admirers and critics, ?do not look any deeper than the surface of my art and my life' (Bockris 21). Andy Warhol produced works that defied the popular notion of what art should be. Warhol's works were meant to be taken at face value, for nothing more than what they portrayed on the surface. While he stressed this superficial attitude about his art, his works were often the cause of debate and influenced public opinion like no other cultural figure in North America ( Shanes 5 ). Through his series with common images, celebrities and death, Warhol teaches us that surface images have a lot to say about pop culture. By exploring and learning more about the artist who opened so many doors in the art world, one can see why looking at the surface of his works often meant seeing and understanding so much more about the society in which we live. Warhol's Campbell's soup cans are arguably some of his most famous works. Warhol wanted us to look at the simple image of the can for what it represented to our culture. He challenged "old fashioned" critics to overcome their ideas of art as complex and incomprehensible by using simple, common images. Warhol's selection of the soup can may be the most important part of the work he did with them. He wanted to display his view of America and to him eating Campbell's soup represented being American. Andy wanted to explore these common images that are part of our everyday lives, which we accept without hesitation. In his painting 32 Soup Cans ( Shanes 53 ), one can note his prominent use of repetition. Warhol often used this technique to magnify the appearance of objects produced mechanically in large quantities. By choosing 32 different varieties of cans Warhol was forcing the viewer to look hard and study his painting to see the difference between each can. He made us realize the way in which we looked at art, always carefully examining and looking for a deeper, hidden meaning beneath the surface. On the outsi... ...e Electric Chairs, Electric Chair ( Gidal 36 ) the object, the chair is the focal point of the piece. We are in no way confused about the message of the painting. In true Warhol style, it is not necessary to search for a deep meaning. The appearance of emptiness and loneliness is immediately visible. The only words in the picture, ?silence', are taken in subconsciously. The well chosen image makes a statement in itself. The success of Warhol's work during the sixties made him an immensely popular artist. At first glance Warhol's images appear to be simple. But, it is that simplicity that allowed these images to have such a huge visual impact when the viewer could associate with them. Warhol exemplified the meaning of Pop Art. Though his works may be simple and surface oriented we can see that Warhol had a very accurate understanding of pop culture. He used imagery from popular culture as a means of criticizing contemporary society. His images and ideas were all easily accessible for the audience. Emerging as arguably the most famous American artist, Andy Warhol opened up many important doors and minds in the art world which modern artists are still benefitting from today.

Heinz Halms Shia Islam: from Religion to Revolution Essay -- essays

Heinz Halm’s â€Å"Shi’a Islam: From Religion to Revolution†   Ã‚  Ã‚  Ã‚  Ã‚   In his 176-page volume, the leading German Islamist, Heinz Halm is able to trace the roots of the Iranian Revolution back throughout the history of the Shi’ism. Contrary to many western thinkers and Iranian militants, Halm feels as though Shi’i Islam’s character was not inherently revolutionary, but that the transition to revolution marked a milestone and a watershed in the history of Shi’i thought and history. The title of his book, â€Å"Shi’a Islam: From Religion to Revolution† really synopsizes Halm’s point quite adequately. Heinz Halm is currently a professor of Islamic Studies at the University of Tubingen and is the author of numerous other works on Sunni Islam, Shi’ism and Isma’ilism. Some of his works include: â€Å"The Empire of the Mahdi†, â€Å"The Rise of the Fatimids†, and â€Å"Shi’ism†.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Shi’a Islam: From Religion to Revolution† is broken up into three sections, which play their respective parts in relaying Halm’s message. Part 1 deals directly with the origins of Shi’ism and is labeled â€Å"The House of Sorrows: The Twelve Imams.† In this section Halm attributes Abu Miknaf’s report of the Campaign of the Penitents or tawwabun to be of the key documents that allows us to understand the emergence of early Shi’ism. Halm went as far as to say that Abu Miknaf’s text and, therefore what is related in it, â€Å"already demonstrated all the essential elements that characterize the Shi’i religion today.† He went on to say that the â€Å"self accusations of the partisans†¦peaked in acknowledgement of their own shame and their desire to atone for this (the massacre at Karbala) with death.† Halm’s thesis in this section is that self-sacrifice characteristic of the Shi’is was exemplified, and even developed in this march of the tawwabun. And, this particular characteristic was politically instrumentalized during the revolution of 1979 and during the war with Iraq. Further, Halm traces the non-political character of the following Imams, especially Ja’far Assadiq. Halm further delves into the roles that the Fourteen Infallible Ones played in Shi’i theology, and as well the significance of the Occultation of the Twelfth Imam. He expresses that with the absence of the Twelfth Imam there was a lapse in the duties of the Imam, which over time had to be taken over by ‘ulama. ... ...ut the monopolistic position of the mujtahids and their claim to be emulated by their followers. Eventually the Akbaris would fade out into the periphery and by the nineteenth century the Usulis managed to gain widespread acceptance throughout the Shi’i world, and Halm claims that it had a key impact in transforming the role of the ‘ulama. The transformation, however, that Halm refers to occurred in the hands of Khumayni and Ali Shari’ati who managed to develop a â€Å"modern revolutionary ideology wrapped in traditional Shi’i images and symbols.† Shari’ati and his fellow idealogues, Halm claims, were guilty of dismissing fourteen hundred years of history and their goals were inherently very ahistoric and utopian. The de-ritualization of the ‘Ashura customs and elimination of the eschatological expectations of the Mahdi were responsible in transforming the Shi’i doctrine into a revolutionary ideology. Halm concludes by saying that revolutions do not develop from religious causes, but have political, economic and social triggers. And, like all modern revolutionary movements, the Iranian Revolution played upon a manipulated re-writing of history to benefit the momentum of the movement.

True Freedom in Lawrences Aaron’s Rod Essay -- essays research papers

â€Å"They had got outside the castle of so-called human life. Outside the horrible, stinking castle of human life. A bit of true, limpid freedom.† ~ Florence, Aaron's Rod) 'Aaron’s Rod' concludes the central theme that D. H. Lawrence took up in 'The White Peacock', 'The Trespasser', 'The Lost Girl', and 'Mr. Noon': the idea of true human freedom. What makes Aaron’s Rod exceptional is the way it transforms the notion of love, regarded as the savior of human soul from the tyranny of social obligations. In his previous novels, Lawrence depicted characters that are fed up with their forced ways of social life. They are helplessly seeking a relationship that offers spontaneity, in harmony with their inner self, the depth of their soul. There is always only one answer to the question ‘How?’ and that is love. They break the existing social bonds and make new love relationships with varying results from a satisfied marriage (The Lost Girl) to suicide (The Trespasser). Contrarily, Aaron’s Rod takes a line that is overtly slanted against love as the true path of human freedom. It challenges the very notion of love as something c onsistent with the needs of the human soul. It even poses the question ‘what is true love?’ The first three chapters clearly poise 'Aaron’s Rod' against the mechanical mode of life in an increasingly industrialized society. Aaron Sisson is the Secretary at a colliery. He has to work till late in the evening and has an unsatisfactory marriage. His reaction to his suffocating emotional life is seen on Christmas Eve when he goes to bring his daughters some candles. Instead of returning home, Aaron spends the night at the Bricknells. He tells Josephine, â€Å"My wife has made up her mind she loves me, and she’s not going ... ...he way one of them becomes an eagle and the other its prey. Secondly, does the inner, deeper self of the man, one that enables him to become himself, survive the chains of social bondage? Lawrence is optimistic here just as he has been in The Lost Girl and The Rainbow. The reader sees Aaron shocked at the splitting of his flute in a bomb blast made by the anarchists. On Lilly’s asking, he throws the broken rod into a stream. Lawrence speaks through Lilly the most precious words: â€Å"It’ll grow again. It’s a reed, a water-plant. You can’t kill it.† Man’s soul is always living, breathing, and waiting for the vital ecdysis that gives it the power to come out and rule itself. In Lilly’s words, â€Å"We must either love or rule. And once the love-mode changes, as change it must, for we are worn out and becoming evil in its persistence, then the other mode will take place in us.†

Four Horsemen

Jair Hayes Mr. Buckingham Horsemen Essay 1 December 2011 Series of Unfortunate Events The four horsemen of the apocalypse appear in the story â€Å"How Much Land does a Man Need? † because they are all symbolical. The four horsemen are the horse of Conquest (white), War (Red), Black (Famine), and Pale (Death). These four horsemen are all symbolical in some way and all connect in the story in a important way. They help explain the series of events in Pakhom’s journey to his demise. The first horseman is conquest which is a white horse. This is symbolic because Pakhom sets out on a conquest for so much land. He starts off with no land basically then he starts to get land. He next has 15 desyatins, and seems to be contempt with this land. Though, after a while he does set out to get to get more land which he acquires. Pakhom then realizes he can get even more land by going to these Indians to get as much land as he wants. Then he realizes that he has to pay 100 rubies a day to get as much as he wants. Before this though, we get introduced to the next horse which is war. The next being war comes in when Pakhom gets his land. He realizes that people are messing with his land and he doesn’t like it. Though, the irony in that is the fact that he did the same thing when he had little to no land himself. After these events Pakhom took people to court and lost and would try to put peasants on trial. This caused a dispute between Pakhom and most of the commoners, meaning they didn’t get along. People are in a war because naturally they don’t get along. Though, you have to make sacrifices in war which brings in the next horse. The next horseman is famine which is represented by black. This one is more metaphorical I feel then literal. For Pakhom to afford all this land he sold many things. Eventually he sold almost everything he had. He went into a personal need or possession famine. Pakhom also went into a morals famine. He basically left everything behind just for land and nothing else, which in hindsight makes no sense. If you don’t have money to even buy seeds, he why would you need land. He didn’t even have a horse anymore because he sold it. He could have used his horse to plow the fields. Pakhom became very greedy which leads to the final horse. The last horse is the horseman of death which is a pale color. This horse is obviously representing the death of the main character Pakhom. Pakhom became too greedy and unnecessarily needy. When he keeps going on at the end of the story for the land he should have realized he didn’t need that much land to begin with. If you have to walk more than a mile or three to plant or plow crops then you have too much land I personally feel. These are how these four horseman of the apocalypse connect in the story.

Central Secretariat

The Central Secretariat system in India is based on two principles: (1) The task of policy formulation needs to be separated from policy implementation. (2) Maintaining Cadre of Officers operating on the tenure system is a prerequisite to the working of the Secretariat system. The Central Secretariat is a policy making body of the government and is not, to undertake work of execution, unless necessitated by the lack of official agencies to perform certain tasks. The Central Secretariat normally performs the following functions: (1)  Assisting the minister in the discharge of his policy making and parliamentary functions. 2)  Framing legislation, rules and principles of procedure. (3)  Sect oral planning and programme formulation. (4)  (a) Budgeting and control of expenditure in respect of activities of the Ministry/department. (b)  Securing administrative and financial approval to operational programme and their subsequent modifications. (c)  Supervision and control over the execution of policies and programmes by the executive departments or semi-autonomous field agencies. (d)  Imitating steps to develop greater personnel and organizational competence both in the ministry/department and its executive agencies. e)  Assisting in increasing coordination at the Central level. | Structure of Central Secretariat Structure of Central Secretariat is such that the entire system is divided into a number of secretaries, deputy secretaries, joint secretaries and so on. The division of posts is hierarchical in nature. | | | | | | | | The Central Secretariat is a collection of various ministries and departments. But the Cabinet Secretariat, which is in reality a ministry comprising more than one department, is still known as the secretariat. A ministry is the charge allotted to ministers.This may include one or more departments depending upon administrative convenience, each under the charge of a secretary. A department on the other hand is an organizational unit consisting of a secretary to government together with a part of the central secretariat under his administrative control on which the responsibility of performing specific functions has been conferred. Thus technically, a department should be identified with a secretary`s charge and a ministry with a minister`s charge. However, this distinction is not always maintained.Thus, if a ministry has more than one department within itself, it may have more than one secretary in which case there will arise the need for making one secretary superior to other secretaries who will represent the ministry. A ministry is responsible for the formation of the government policy within its sphere of responsibility as well as for the execution of that policy. Thus in terms of internal organisation, a ministry is divided into the following segments within an officer in charge of each of them to expedite matters:Department- Secretary/Additional/Special Secretary Wing- Joint/Additional Secretary. Di vision- Under Secretary. Section- Section Officer The lowest of such units is the section in charge of a Section Officer and consists of a number of assistants, clerks, â€Å"Daftaries,† typists and peons. It deals with the work relating to the subject allotted to it. It is also referred to as the Office. Two sections constitute the branch which is under the charge of an under secretary, also known as the Branch Officer.Two branches ordinarily form a division which is normally headed by a deputy secretary. When the volume of work in a ministry exceeds the manageable charge of a secretary, one or more wings are established with a joint secretary in charge of each wing. At the top of the hierarchy comes the department which is headed by the secretary himself or in some cases by an additional/ special secretary. In some cases, a department may be as autonomous as a ministry and equivalent to it in rank. | | | FUNCTIONS

All about me

The first thing that came to mind was the simple fact I was going to fall. I had to ask several questions before even completely understanding the requirements. We had to evaluate who we were, why we were here, and how Mr.. Wentworth could be of service to us. I worked for many days composing this essay; including many rough drafts and bad ideas. The first part of the prompt was by far the hardest, it took the most thinking. Preprinting consisted mainly of sitting around trying to figure out who I actually thought I was.I wrote about 3 rough drafts before deciding on how I was going to present myself. After finally liking one draft, I did numerous amounts of editing. The editing process was difficult for me because I did not want to mess up my very first essay and make a bad first impression. Revising the essay was much simpler with help from peers. The benefits of using a formatted writing process are ultimately what lead to my higher grade. This process helps to organize, edit, and write with ease during difficult assignments.To better organize I wrote many drafts and billeted list of important ideas to include, which helped to be sure I included all necessary points. Editing was made easier by my peers who read over the essay and gave me feedback from different perspectives to improve the flow ND structure of the essay. And lastly, the ease of writing the final draft came from this described process used. Without this process, I would've made a much worse grade and been more stressed out over trying to get it done.Who are You? The prompt of this essay was to write a declaration of independence from your parents, much like the Declaration of Independence written by our founding fathers. We were instructed to use more Latin based words as well as all of the rhetorical devices we studied in class. The goal of this assignment was to gain independence room our parental units and was a chance to explain our wants and needs in a professional way.We then had to read this essay to our parents in order for them to grade how well we did. Using a formal process to write this essay made it much easier to get our point across rather than Just writing without structure. Another process used as well was studying the format used by the founding fathers of our country. However, the traditional writing process helped in many ways to receive the grade I desired. Preprinting, the most important, helped me to figure out what I wanted to say and exactly how I would say it.

Phu Quoc

To Yen Ngan ELP 6 Lecturer: Mr. James Topic: Tourism in Phu Quoc Island Phu Quoc Island is located in Thailand Bay, lies in front of the Cambodia cost, 45km from Ha Tien to the West and 15 km from South Cambodia. Phu Quoc is located in the tropics and is affected by oceanic climate. These are the reasons why Phu Quoc’s climate is always being temperate with average temperature from 24oC – 27oC. The ideal time for tourist to visit Phu Quoc Island is from November to January (Lunar calendar) because in this time the sea is so calm and the amount of tourist will decrease that’s why the price of hotel and food will be more reasonable for everybody. Phu Quoc Island is an attractive island with not only fresh and wide virgin forests but also the most beautiful and clearest beaches. The island like an armed fortress of the Vietnamese navy, and 80% of the island is protected as the Phu Quoc National Forest. Phu Quoc is a beautiful island, bathed in the warm tropical sun; the sea is clear and green. Following are some famous attraction about Phu Quoc Island. Firstly is Coi Nguon museum. This is an interesting place to discover and know more about the culture and the history of Phu Quoc. This museum displays lots of ceramics, bronze and stone tools, and animal and sea mammal skeletons. Besides, there is some art work made by people from Phu Quoc using materials that are specific to Phu Quoc like sea shells and drift wood. Secondly is Phu Quoc Pearl Farm. Visiting this place, everybody have chance to find out about the way how pearl is cultivated. There is also displayed area with lots of pearl collections for your contemplation and shopping. At night, tourists can enjoy the night market in Duong Dong. Night Markets: is located in the middle of Duong Dong and it bustles with trade in fish, fruit, and vegetables. There are many activities in Phu Quoc Island. After enjoying swimming in the ost beautiful and clearest beaches, you can hire a boat to go fishing or do sightseeing in fresh and wide virgin forests or join a boat tour discovering the ocean, experience the fishermen daily life for snorkeling around some coral reefs, having lunch onboard, enjoy sea urchin – a specialty of Phu Quoc. Phu Quoc is also famous for impressive and colorful coral islands. Moreover, tourists can free at leisure for diving to discover the habitats of corals and fishes, or participating sports on the beach such as wa ter Moto, parachuting glide, kayaking, sailing boats †¦ njoy fresh local seafood. In conclusion, a visit to Phu Quoc Island is a good, an ideal and affordable opportunity to relax after hard working or studying and learn many new things in life. Tourists will be received many benefits from the trip to Phu Quoc Island such as make new friends, increase knowledge, explore the historical and cultural traditional of Vietnam many historical and cultural monuments that are connected closely with different stage of the Mekong Delta and country’s development. increase significantly self-confident and love natural, etc. List of References: * http://www. phuquocexplorer. com (Phu Quoc Explorer 2010, All rights reserved – Design by IT-DULICHPHUQUOC. INFO) * http://www. dulichphuquoc. com/2010/03/02/di-cau-ca-va-kham-pha-dao-hoang/ (2005 – 2010 Du Lich Phu Quoc) * http://www. mekongstay. com/vietnaminformations/phuquocisland/18. html (MekongStay co. Ltd 2007)

Biodiversity Loss and Extinction

Loss of biodiversity and loss of extinction Biodiversity can cause extinction and harm to human lives. We are responsible for environmental consideration. We introduced a machine that destroys the environment and destroys the life of animals. We need to limit the land and resources we consume. There are several major problems that cause seeds to die out and cause our way of life to be compromised. Other animals may also affect the change in the food chain. Many of the problems of biodiversity loss are due to the interaction between humans and the environment. Statements concerning animal agriculture as a major factor in the loss of biodiversity and the extinction of species have received numerous discussions and interviews with the major authors and scientists working on the Convention on Biological Diversity and IUCN and the Millennium Ecosystem Support of publications on current biodiversity assessment proposed in the evaluation. , IUCN Red List, and prospects for global environmen t and biodiversity. As of August 2012, the assessment of world species in 2004 is the latest empirical data on global extinction rates based on birds, mammals and amphibians. Dr. Oppenlander and Dr. Simon Stuart, Interview with the International Committee Chair for Conservation of Nature Conservation Species: Main factors of loss of biodiversity: threat to cause loss of biodiversity / cause evolution of biodiversity loss / natural process of species / aging of ecosystem natural climate change / global warming invasive species / biodiversity of driver The loss is beyond its initial distribution range. Explanation of loss of biodiversity due to overfishing / abuse pollution / inadequate nutrient loading of ecosystems Direct cause direct explanation Explain the cause of basic biodiversity loss with indirect dynamics / Background rate of loss of biodiversity / where is the intruder responsible for reducing the historical proportion of species extinction? Invasive invasive range of invas ive alien species in your country

Help make Barnes and Noble successful Essay Example | Topics and Well Written Essays - 1500 words

Help make Barnes and Noble successful - Essay Example The report will include several parts including a company background, financial analysis, and an in-depth analysis of the change initiatives that the firm must implement to adapt to the market challenges of the 21st century. Company Background Barnes & Nobles was acquired by Leonardo Riggio in the 1970s. The first Barnes and Nobles stored operated by Riggio was located in Manhattan. The stored was transformed by its new owners into the largest bookstore in the world. The firm has always been at the forefront of innovation. â€Å"In 1974, Barnes & Noble was the first bookseller in America to advertise on television† (Barnesandnobleinc, 2013). Barnes & Noble throughout its history has always adapted well to market changes and it has increased its market share in the book industry. The company in its early years expanded its sales by selling books through catalogs. The firm began to sell books online in the late 1980s. A key acquisition for the company was buying Sterling publish ing in 2003. Sterling publishing has over 5,000 titles in print including educational resources, children’s picture books, puzzles and games, adult fiction, craft and photography, cookbooks, self-help and classics (Barnesandnoblesinc, 2013). The firm became the world’s largest publisher of digital books in 2009. ... The previous year the firm achieved a net income of $36.67 million. One of the reasons for the bad performance of the company is the fact that cost of good sold and occupancy increased by 26%. The net margin of the firm was -1.06%. The earnings per share (EPS) of the firm in 2011 was -$1.31. Barnes & Noble paid dividends per share of $0.75. At the end of 2011 the firm had total assets of $3.60 billion. The total assets of the firm in 2011 went down by 3.03%. The current ratio shows the ability of a company to pay off its current debt. A good current ratio is above 1.0. In 2011 the current ratio of Barnes & Nobles was 1.01. The company is in a good position to pay off its current debt. The return on assets (ROA) of the organization in 2011 was 2.06%. This ratio shows how effective a company has been at generating revenues from its total assets. The return on equity (ROE) of Barnes & Noble in 2011 was 9.02%. â€Å"When compared to the return on total assets, measures the extent to whi ch financial leverage is working for or against common stockholders (Garrison, Noreen, 2003, pg.784). The inventory turnover ratio shows how many times the company has sold its inventory during the year. Barnes & Noble had an inventory turnover ratio of 3.78 in 2011. Change Initiatives The company must implement changes in its corporate strategies to achieve the sales expectations of its shareholder. The goal of the company should be to maximize shareholders wealth. A new strategic approach for the company is to change its strategy to expand its retail sales from the domestic marketplace into the international landscape. The firm has an expertise in how to run bookstores in college marketplace. The company should seek a similar strategy

Poetry Essay Example | Topics and Well Written Essays - 500 words - 4

Poetry - Essay Example â€Å"The Mending Wall† basically tells the story of two men, the narrator and his neighbor, and their annual ritual of walking along the wall between their two properties and mending the stone fence. He starts the poem by indicating how unnatural a wall is in the words â€Å"Something there is that doesn’t love a wall† (1). Within this single sentence, Frost has already managed to establish a rambling rhythm to his poem. The reader is forced to slow down and pay attention to the grammatically correct but unusual phrasing of this statement. As the story continues, this rhythm is punctuated by sudden bursts of energy from the narrator, â€Å"’Stay where you are until our backs are turned!† (19), answered by the steady beat of the neighbor’s response, the repetition of an old adage, â€Å"Good fences make good neighbors† (27). Thus, if rhythm were light, we’d see steady pulses interrupted by sudden flashes of color rebuffed by an equally sudden, light-deadening gray wall. The rhythm of the poem is echoed by the symbolism of the poem. As the narrator tries to determine what it is that doesn’t love fences, he manages to convey the sense that it is something larger or deeper than the superficial elements he is naming: â€Å"The gaps I mean, / No one has seen them made or heard them made, / But at spring mending time we find them there† (9-11). This prompts the reader to begin thinking below the surface early in the poem and, as the narrator continues to discuss the mundane elements of rebuilding a fence that will only be falling down again ‘the moment their backs are turned’, the sense continues to build that the fence is not a physical fence at all, but a fence upon the mind. This is made much clearer by the end of the poem as the narrator, after several attempts at levity, watches his neighbor bringing more rocks

Revlictive report Assignment Example | Topics and Well Written Essays - 250 words

Revlictive report - Assignment Example I got the skills through tutoring and self-train, which have played a significant role in the developing them. My personality and behavior has pleased great number of workmates, since we socialize and interact well. Some good characteristics that my fellow staffs members have recognized and appreciated are; honesty, self-motivated, courageous, risk taking, innovative, and creative. We managed to escalate the business organization to another level through good interaction with my staff members, I have made sure that I handle myself well and avoid misbehaving at the work place (Caruth D, & Caruth, G. & Pane, 242). Even though I have excelled in most of the fields, there are areas where I have faced challenges, and need to work on. I have failed to work overtime because of the responsibilities I have to work on outside the job area. Working extra time is a big challenge to me although I respect the normal working time and take it seriously. Therefore, I will working on the weak point and trying to settle down and concentrated more on my job in the coming phase. My strong areas discussed in my first phase are exceptional job skill, great personality, and good behavior, though I have failed to sacrifice my time and work extra time. Appraisal report generally assists in evaluating staff members and by letting, they realize their own strengths and weak

Reasons for the Nazca Lines Essay Example | Topics and Well Written Essays - 750 words

Reasons for the Nazca Lines - Essay Example According to them one of the reason for Nazca lines is that they want to point the place where the sun and other celestial bodies rose or set. However upon further analysis on the hypothesis, archeoastronomist Gerald Hawkins and Anthony Aveni conclude that there was insufficient evidence to support an astronomical explanation. In 1985 archeologist Johan Reinhard states that the Nazca people believed that mountain gods protected humans and controlled the weather. These gods also affected water sources and land fertility since they are associated with lakes, rivers and the sea. He presented the theory that the lines and figures can be explained as part of religious practices involving the worship of deities associated with the availability of water and thus the fertility of crops. The lines were interpreted as being primarily used as sacred paths leading to places where these deities could be worshiped and the figures as symbolically representing animals and objects meant to invoke their aid. However, the precise meanings of many of the individual geoglyphs remain unsolved. Another study and the possible reason for the Nazca lines, is that it serve as a landmark for possible source of underground waterways. These lines according to David Johnson shows that the highly geoglyphs part are the part wherein water is abundant. Based on his study the Nazca lines shows where the path of the water goes. By creating a giant, full-scale map they would know exactly where to find their water no matter what area of the desert they were in. The geoglyphs would then be religious figures for the gods or names given for each water source. Eclipsologist Robin Edgar has theorized that the Nazca Lines, particularly the biomorph geoglyphs that depict animals, human figures, birds and "flowers" are almost certainly an ancient response to the so-called "Eye of God" that is manifested in the sky during a total solar eclipse. According to Robin it is the response of the Nazca Indian to God during the total solar eclipse. An unusual series of total solar eclipses over southern Peru coincided with the time period during which the Nazca Lines and geoglyphs were created. The totally eclipsed sun distinctly resembles the pupil and iris of a gigantic eye looking down from the sky thus providing an explanation as to why the Nazca Indians created gigantic geoglyph artworks that are best viewed by an "Eye in the Sky". Another theory that maybe the reason for the creation of the Nazca lines is that a large number of worshipers walked along a preset pattern dedicated to particular holy entity. Based on researches residents of local villages say the Indians conducted rituals on these giant drawings to thank the gods and to ensure that water would continue to flow from the Andes. According to Michael Vaillant, conductors under the form of very slim gold or copper leafs would have been stretched on the ground. These conductors would have been used as antennas to collect the very low frequencies magnetotelluric waves produced in certain seismographic areas, and that occurred a few hours (or days) before the seisms. This hypothesis relies on a controversial theory named as "SES" (Seismic Electric Signals). The Nazca lines would be the traces of the place where these conductors would have been set down, but also of the numerous tests that would have been done and to find "suitable positions" to collect EM field and

Discussion borad Essay Example | Topics and Well Written Essays - 250 words

Discussion borad - Essay Example It is also done to know if a certain independent variable creates negative or positive impact to the dependent variable. For example, does empowering women increase prejudice against men? The dependent variable, in this case, is the prejudice while empowering women is the independent variable. To get to a clear conclusion about the said question, the level of prejudice must be measured and be known through one of the components, pretesting and post-testing. The process will help to determine whether empowering women increases prejudice in men. To dispute or agree with the question that empowering women has increased prejudice in men, the subject has to be divided into two different parts mainly, experimental section where the stimulus is administered (empower the women) and the section that does not receive the stimulus. Both sections may not have increased prejudice, but if only a few people who do not see the essence of empowering the women agree with the said question, then it means that empowering women do not increase prejudice against men. It is not right to argue that empowering or giving power to women will hurt power of men (Mosedale p

Building on the Work of Others as an Integral Part of Originality Essay

Building on the Work of Others as an Integral Part of Originality - Essay Example This definition might be better explanatory â€Å"builds off of previous works in the field to make something new in some important way.† By creating a different definition of 'original,' this redefines the idea that is flawed by thinking that using other people’s ideas to be an inspiration as part of creating anything new is not original. Creation would just be a constant process of reinventing the wheel. Creating something new that is not based off of someone else’s ideas takes a lot more time and effort. Imagine what the world would be like if every single person who wanted to use a computer had to invent their own language for programming it, their own operating systems and other computer processes. For progress, creating new things has to incorporate the use of other people’s ideas to save on time and energy, and actually have time to do something new or original with it. Without this efficiency, it would be nearly impossible to actually spend any tim e on true 'original' invention. Not only does creating something from scratch take a great deal more time than using other people’s ideas and building off of them, but it also actually helps promote originality things. If someone was trying to design a car without ever having looked at a car before, they would probably create something that looked a great deal like early automobiles, because those were simple and natural designs. Could that be defined as original because there is still utilization of a previously designed concept?

How writing has influenced my life Essay Example | Topics and Well Written Essays - 750 words

How writing has influenced my life - Essay Example When I engage in writing frequently either for academic or leisure reasons, I am always amazed at how better and quickly my writing, reading, and verbal communication skills have improved. I have realized that when one engages in writing, it becomes easier for him or her to share experiences, make him or herself understood, and to describe feelings. Secondly, writing makes me a better and critical thinker. Since writing involves efforts to create content that is clear and succinct, as well as revealing new ways of looking at common things, it has helped me to become a better and critical thinker. It has improved how I think about certain things and how I perceive other people’s views and perspectives. I now think of social, political, and economic issues much differently due to my writing. In addition, writing has made me a better listener; when I engage in conversations, listen to interviews and watch people speak, I listen with a writer’s ear. Before starting being a writer, I was a relatively poor listener and I did not pay attention to details. However, that has changed since I became a writer as I have become a better listener who pays attention to details and often find my head filling up with ideas as other people speak or while engaging in a conversation. Related to the benefit of becoming a better listener, is the benefit of becoming a better speaker. Writing on various topics has helped me to produce some of the best presentation materials. I speak like I speak and often I speak to sell an idea that I have written about. I find it much easier to state my ideas clearly; writing has improved my ability to articulate ideas quickly in any setting. The habit of writing has shaped my ability to create meaningful sentences and to express my thoughts. It has helped me to transform how I approach public and even individual-based speaking settings. The practice of writing on a frequent basis has turned me into a better person in many other ways. I t has kept me focused on learning; writing requires a high-level of discipline in creating interesting content in a way that needs one to research and study a lot. Considering that one cannot write haphazardly, writing has kept me focused to learn more, particularly on what needs to be written and what does not need to be written. I have applied this approach in my life as well by focusing largely on what I consider beneficial in my life and trying as much as possible to avoid what I do not consider as necessary. It has also given me a sense of urgency in figuring out what is important at a particular time and place in life. It keeps my forward progress on course as it prevents me from starting down the slippery slope of procrastination. More importantly, writing has influenced my life by allowing me to create bigger ideas. The habit of creating and producing content affords one an opportunity to create bigger ideas that can be repurposed and reshaped for other settings. In conclusi on, the above explanation clearly indicates that writing has positively influenced my life. Engaging in writing on a frequent basis has positively shaped my feelings, memories, feelings, and brought enormous benefits in my life. Through writing, I have gained experience that is of great benefit to my personal potential and growth. As has been noted, writing has played a critical role in improving my communication skills; both verbal and written skills. In addition,

Generation & people Essay Example for Free

Generation people Essay It is interesting to study what makes a generation, before we go into whether generational factors play a key role in making one more willing to do or successful. It is generally accepted that a generation does not necessarily mean the same age people. It is rather the set of influences that worked on them during their formative years that makes their generation distinct. What is more important is that they share the same formative experiences. The whole theme of ‘generation factor’ is based more on observation and theories than on any dependable evidence. Our common sense tells that it is not so much the person’s date of birth that defines them it is rather what influences they were exposed to during their formative years and some time thereafter that is important. According to Rhode and Platteel, formative experiences produce powerful symbols from which arises a sense of a new generation. The plasticity of our brains, besides responding to the people and training to which we expose it, also responds, for good or for bad, to the technology all around us: television, movies, mobile phones, e-mail, laptop computers and the Internet (The New Brain Dr Richard Restak. 2003) The strongest influences on the ‘generation –y’ are the well known world brands and their products. They have successfully created a generation which is prosperous, happy and well adjusted. (By David Plotz. 1999). These influences play a key role in making the minds of the generation. Undoubtedly, all these will create openness in their approach resulting in willingness to do what think right. They are quite different from the previous generations which were more skeptical lacking the much needed information and guidance, reserved and unwilling to take risks. Now, â€Å"the brand touches the mindset and the heartstrings of a large proportion of VG by offering the attitude for living: ‘Just do it†. (David Plotz. ) References David Plotz (1999). The American Teenager. Why Generation Y? http://slate. msn. com/id/34963/ Richard Restak. ( 2003) . The New Brain. Rodale Ltd Rhode Platteel. (1999). Symbol Soup, Thames Hudson, ,

Retail Strategic Planning Essay Example for Free

Retail Strategic Planning Essay Organized retailing in home and building sector was expected to face stiff challenge from the existing small, independent, and powerful local retailers. Many international retailers like Home Depot, IKEA and Lowe were also eyeing the Indian market which was untapped by organized retailers. They provided all the product categories and services that were required to build a new home or for home improvement or renovation under one roof. Muebles belonging to Casa Moblaje group was a pioneer in this segment. Homepro was the first building mall, which offered a wide range of building materials, home improvements products, and furnishings. They provided information about land availability and selection, and housed offices of architects, designers and financiers. The Home Store and Zeba were in home furnishing segment; Gautier dealt in furniture; and Johnson Tiles was in the sanitary ware sector. Identify Strategic Alternatives Ansoff’s Matrix Muebles had captured a large market of the home building and construction business in Ahmedabad as well as the home improvement business of the surrounding cities and towns. The ideal strategy for Muebles would be to develop the market. The areas surrounding Ahmedabad like Baroda, Surat etc is highly industrialized and lot of construction takes place in these areas. Muebles can target these cities and can increase the size of the market to get larger sales. Retail Mix Variables Product The store stocked products under five major categories Kitchen accessories: Appliances, Crockery, Glassware, Ovens etc Furniture and furnishing: Sofa set, bed, linen etc Bathroom: Tiles, Sanitary ware, Fittings, Taps, and accessories Hardware visible: Door, Window, Safety equipment, Gardening Tools, Washing Machines Electrical equipments: Lights, Luminaries, Chandeliers, Switches, Fans, Generators etc They mainly stored branded products. The store policy was to use the number one brand or the aggressive second. If this was not possible the company entered in to contracts to with smaller players who provided with in store brands. The store stocked approximately 12000 SKUs and had 120 suppliers. As the store move upward in the retail wheel, it took the invisible and les involved products out of the shelf. The visible and high involvement products replaced the invisible. They also increased the share of storing impulse goods in the relevant home decoration and furnishing category. Price The pricing policy of the store varied across the product categories. Pricing was competitive and benchmarked against the traditional hardware and home building material stores in product categories which were usually available in traditional hardware stores . In the destination product categories, the store charged premium price. Store Layout The store was laid out in a grid format. It was functional in nature and was based on a do-it-yourself model. Thirty percent of the shop space was given to 12 partners (vendors) who complete freedom of operation. The store atmosphere was attractive. The format of the store aided the customer to find the right the product. Some products like kitchen fittings were merchandised in simulated conditions to give the customer a feel of the complete range of the store’s offering. Promotion In order to increase the levels of awareness, they were communicating by using a mix of me. dia for brand and tactical advertising. They used the Gujarati and English media to reach out to their target segments. They developed two communication packages, one for the lay consumers with low comprehension of Muebles’s value proposition, and another for the professionals (home builders) who had a relatively higher awareness of the concept. In order to increase the sales of the invisible products, Muebles decided to educate the home builder. The home builder package consisted of developing a critical mass of professionals by rewarding their purchase and then working towards giving them accreditation through a professional course so that they would buy all the materials from Muebles. The apartment package consisted of using direct mails and tie-ups with companies like Electrolux, Pergo, and ICI to give special deals to five different apartment owners. Muebles targeted the HR departments in various companies and offered special deals. The problem in this deal was the acquisition of database of apartment owners. Customer Service Muebles policy was to satisfy the customer. Managers were supposed to visit the shop floor 3 hours a day to understand shopper’s behavior and needs better. Each category had 4 personnel. The total floor level employees were around 20. The floor employees tracked the customer right from the entry to the store and observed them carefully from a distance. The motive was to help the customer in the selection without interfering. The staff was instructed to respect the privacy of the customers. Muebles provided a unique shopping experience to the customer. Consumers were provided a wide range and assured quality, competitive prices, and world class service. They provided value added services to the consumers like * Comprehensive design assistance by a panel of professionals and design consultants * Apartment Packages * Installation service and support * Info mediation through website * Home loan consultancy and loans * Certification programmes for electricians, masons, plumbers and carpenters * Educational programme on do-it-yourself techniques and procedures * Customer loyalty programmes

Securing MANET From Routing Attacks

Securing MANET From Routing Attacks CHAPTER 3 RESEARCH METHODOLOGY 3.1 RESEARCH PROBLEM The increasing demand and utilization of wireless technology is making the need for more secure wireless networks. From the security viewpoint MANET is one of the most interesting research fields. A MANET is generally exposed to vulnerabilities due to its open medium, rapidly varying network topology, lack of centralized control and lack of clear line protection and it suffers from a wide range of security threats and attacks. Attacks can be introduced into all the layers of protocol stack however the attacks on the routing layer are most detrimental. The attacks on the routing layer can be either from the outside the network or can take place within the network. The attacks from outside of the network contain no authentication information and can be avoided by employing authentication techniques and cryptographic schemes. The most common insider attacks include blackhole, wormhole, selective forwarding, RREQ and hello flooding, Sybil, sink hole and so on. Insider attackers are more critical compared to the outsider attack as the insider knows the valuable information and holds the access rights. To solve this issue, security solutions have to be proposed in order to secure MANET. The goal of this thesis is to analyse the impact of blackhole, wormhole and flooding attack under on-demand routing protocols such as AODV and DSR and to propose possible countermeasures to thwart these attacks. 3.2 AIM AND OBJECTIVES The aim of this research work is to secure the MANET from various routing attacks in order to improve the performance of the network. To achieve this aim, the following objectives are formulated: To analyse the impact of blackhole, wormhole and flooding attack under AODV and DSR routing protocol To analyse packet delivery ratio and end-to-end delay in case of black hole, wormhole and flooding attack using AODV and DSR protocol and the results of AODV and DSR are compared to evaluate which of these protocols are more susceptible to these kind of attacks. To develop defence mechanisms against blackhole, worm hole and flooding attack under AODV and DSR protocol. 3.3 SCOPE OF THE THESIS There exists various routing attacks in MANET such as blackhole, wormhole, Sybil, selective forwarding and flooding attack and so on. This research work considers only blackhole, wormhole and flooding attack and its impact on on-demand routing protocols such as AODV and DSR is analysed. Efficient detection techniques have been developed to mitigate the effect of these attacks against AODV and DSR routing protocol. The performance of these routing protocols using the detection techniques are evaluated in terms of packet delivery ratio and end-to-end delay. 3.4 SYSTEM ARCHITECTURE This research focuses on blackhole, wormhole and flooding attacks on AODV and DSR protocol. The architecture of the proposed system is given in Figure 3.1. Efficient techniques such as MSBD and ABM, MCHOP and CDCF, MCLUT and TSPS has been developed to detect blackhole, wormhole and flooding attacks under AODV protocol and techniques such as ABM, CDCF and TSPS have been developed to mitigate against blackhole, wormhole and flooding attacks under DSR protocol. The proposed techniques detect these attacks effectively and provide a secure path. Figure 3.1 An Overview Of Attacks On MANET Routing Protocol And Their Detection Techniques 3.5 DETECTION TECHNIQUES AGAINST BLACKHOLE, WORMHOLE AND FLOODING ATTACKS 3.5.1 MultiShared Bandwidth Approach for Blackhole Attack Detection The AODV protocol is vulnerable to the well-known black hole attack. In this thesis, the multishared approach is designed to prevent any alterations in the default operation of either the intermediate nodes or the destination nodes. Here, watchdog mechanism is incorporated with MultiShared Bandwidth (MSBD) approach to detect misbehaviour or abnormal activity of a node, once an abnormal activity is observed MSBD is initiated. The MSBD converts the data into 16 bit and further splits the 16 bit data into multiple shares. When multishared data is received by a node it checks the bandwidth of neighbouring nodes to transmit the data. Then it chooses the nodes with highest bandwidth along the path and sends the data through these selected paths. 3.5.2 MCHOP-A Cluster based Approach for Wormhole Attack Detection In AODV routing protocol, the intruder will attack the network using the attack like wormhole during the route discovery stage. A cluster based algorithm has been proposed to detect a wormhole attack on AODV routing protocol. In this approach, the network is partitioned into several clusters based on density based clustering algorithm. Here, AODV protocol is modified in such manner that it detects the wormhole attack based on the hop count comparison and time taken to receive RREP packets. The cluster head is responsible for adding certain fields such as hop count, destination address to the RREQ packet and it broadcasts it to the other cluster head in the network. Whenever the intermediate node receives the RREQ packets, it sends an ACK to the source node with hop count information and broadcasts it to the destination node. The destination node then unicasts the RREP to the source node utilizing the reverse path. The RREP is then validated by source node using the hop count informat ion and time taken for receiving the packet. 3.5.3 MCLUT- Clustering Approach for Flooding Attack Detection The proposed MCLUT approach is used to detect the flooding attack node by enabling the clustering approach and calculating the threshold value of each node in the cluster. Here dynamic threshold value is used. The threshold value is estimated based on the queue length of a node and its neighbour in the cluster. If a node does not satisfy the threshold value then it is considered as an intruder. Once the cluster head confirms that the node is intruder it then broadcast the message to other nodes to isolate the node from the cluster and the suspicious node is kept in observation. 3.5.4 Anomaly based Behaviour Monitoring Algorithm for Black hole Attack Detection under AODV and DSR protocol The proposed Anomaly based Behaviour Monitoring (ABM) algorithm detects blackhole attack on AODV and DSR protocol. This technique periodically checks and verifies whether the number of packets disseminated between source and destination are equal. Through this comparison, the source node could detect the presence of black hole node. 3.5.5 Channel Detection and Cut Defalconin algorithm for Wormhole Attack Detection on AODV and DSR Channel Detection and Cut Defalconin (CDCF) algorithm is proposed to detect wormhole attack on DSR and AODV protocol. This method detects a wormhole attack in the network based on the threshold limit and then provides a new route to forward the packet from source to destination. The threshold value is determined based on Round Trip Time (RTT) and a delay per hop (DPH) is calculated based on the RTT, while forwarding packet from source to destination with the malicious nodes, its take less Round Trip Time (RTT) to forward the packets to the destination, when forwarding packet from source to the destination without any malicious node attack, it takes more RRT to forward the packets to the destination. If the DPH of a node is smaller than all other nodes, then it indicates the wormhole attack presence. 3.5.6Transmission Sequence Based Packet Scanner Algorithm for Flooding Attack Detection on DSR and AODV. Flooding is a Denial of Service (Dos) that is designed to bring down the service of the network by flooding it with huge volume of traffic. Transmission Sequence based Packet Scanner (TSPS) technique has been proposed to detect flooding attack on DSR and AODV. The TSPS identifies the presence of flooding attack based on source id, empty packet, number of hops and transmission sequence number.