Sri Lanka :: Politics, Sinhalese Majority

Obtaining true Independence for Sri Lanka as a nation from the British was a long struggle which began in 1915 due to a rivalry between the Sri Lankan Muslims and the Sinhalese Majority over commercial interests which led to a riot in Colombo, the administrative capital of what is then known to the world as Ceylon (Corporation, 2008). The British, in response to the riots among the Ceylonese and the Muslims, placed the sole blame of these riots on the Sinhalese and implemented strict punishments on the Sinhalese showing (IrÄ manÃŒ ²Ã„ tanÃŒ ², 1916). As a result anti British feelings began to increase among the Sinhalese majority, and an intense interest was placed in needing to be an independent nation (Corporation, 2008). However, it was just a work in progress until the LSSP Sri Lanka Socialist movement founded in 1935 demanded that the nation be freed from the British and the administrative language of English be replaced with Sinhala and Tamil (Tambiah S. J., 1992). However, the plan of Sri Lanka being an independent nation which addressed the needs of all ethnic groups of the nation, despite starting as a collectivist ideology soon began to deteriorate upon obtaining the long waited freedom in February 1948. This was due to the post colonial separatist mentality (LePoer, 2002). Additionally following the independence, vital questions as the citizenship concerns of Sri Lanka’s up country Indian Tamils and the National Language concerns were not addressed (Roberts, 1994). Furthermore when these questions were addressed during the S.L.F.P rule from 1956-1965 the methods used in addressing these imperative problems which gave the minorities of Sri Lanka their individual identity was slanted toward the Sinhala majority (Hennayake, 2006, pp. 76-91). Considering the fact that an ethnic identity in a nation being a result of long preserved traditions followed by a set of people, when combined as a state with multiple ethnic identities will possibly result in a conflict of interests. Furthermore, as mentioned by Authors David Lake and Donald Rothchild, in most cases, the small minority will adopt to the Majority but when considering a substantial seize minority it becomes hard to adopt in such manner (Lake & Rothchild, 1998, p. 48). This being the case of the Sri Lankan Tamils who is a large minority in comparison to other groups, and having key administrative roles during the colonial era began to protest on the new Sri Lankan legislation as the â€Å"Sinhala Only Act† (Tambiah S.

Cadetship

Is a grim struggle of winning supremacy over oneself. What is a parrot? Of all the queer birds i ever did see, the parrot is the one that has no secrecy. He talks to much about his life In the hut, that is why one day he was finally shot, so that a cadet without secrecy and discipline will someday meet the parrots end. What is an upperclassman? An upperclassman is a simple handshake of recognition that gives him a title of an immaculate.He Is a fully developed animal that has gone through the dim world of plebe hood. After asking the question, what is the reason of ll the sufferings under his superiors? He has endured pain, gave sweat, and came near the end of his temperament. Now, he Is the king of all kings, the master of all things, the roaring thunder of the corps. He has the strength of a bull and the growling voice of the Ilon, the fury of a tiger, the cruelty of the beast and the penetrating stare of an eagle that scrutinizes even the slightest error of a dumb guard.But these are the mere roles they have to play in the analysis of their real character, an upperclassman is a good brother, a best friend and a refined Individual who will soon become an officer and an a entleman What Is a combat Shoes? A combat shoe is but a rear extension wrapped around my foot that adds discomfort while doing the duck walk sirl Hows your wife? My wife is the simplest and the most beautiful to live with but the most complex to understand. My wife, Sir, needs constant love and care. Every day, I have to wipe her face, her breast, her body and everything below her.Often sir, I have to undress and dissect her into parts in order to ensure everything is spic and span. That is my wife sir, my wife is Cal. 5. 56, Cal 7. 62, Cal 45 and Cal. 38 Sir! What Is a Kiss? A kiss when all Is said what Is a kiss? It Is an oath of allegiance taken at a close proximity, a promise more precise a seal upon confession, a rose read upon a letter † I † In loving of an instant eternity, murmuring like a bee, a balmy communion with a flavor of a flower, a secret which elects the mouth from the ear of position or Inhaling each others heart and tasting the brink of each others lips.That Is a kiss sirl What is a coffe? A coffee is from a little branch of a humble tree that comes from a reddish bristle, shape Ilke a heart, dried under the radiating heat of the sun on the month of May Sirl I OF3 What is a Rose? Legend has it that a rose grow thorn at the same time with Venus, the goddess of sea and Jealous earth we broth forth our fairest creation. Looking at the beticali and birth of Venus, see the rose around. Rose is romance rearrange its letters and it reads Eros, the goddess of love. Hows the animal? The animal at this stage is still lost and needs more guidance from his upperclassman.But if given a few more days of a week of rapid growth and development, the animal will turn into a pony Sir! How long is eternity? If it takes a bird from outer space traveling at th e speed of a urtle and taking its time, picks a grain of sand from the earth and brings it back to the place where it came from then deposits it there and repeats the process once in a million years taking all the minute grain of sand from the earth and depositing it to the banks of galaxies of heaven and bringing them back to their proper places, eternity has Just began.I hope the lazy dumb guard will travel forth and by chinning in double timing will come shorter than the beginning of eternity sir! What is a buckle? A buckle is a piece of metal that is placed on my forehead which dds discomfort while eating at the mess hall sir! How the weather? The cold weather breeze from the majestic Laguna de Bay rolling continuously unto the enchanted slopes of Mt. Makiling as it breathes the last dew unto the portals of the academy and its exciting sight for the day long fght sir! Why rattle?The nervous system of the cadet is not yet fixed due to the confused responses from the feeble brain that was brought about by the sudden impact of the many forces uncontrolled by the vulnerable defenses of the still weak and sluggard cadet. In a addition sir, there is a sudden metamorphosis Just upon seeing the hadow of an upperclassman wherein the cadets reaction is determined whether it be right or wrong sir. Profession of Arms? Men who adopt the profession of arms submit on their own freewill to a law of perpetual constraint of their own accord.They reject their right to live where they choose, to say what they think and dress as they like. From the moment they became soldiers it needs but an order to settle them from this place to move them to that, to separate them from their families, and to dislocate their normal lives. I the word of command they must rise, they must march, they must run, endure bad eather, go without food, go without sleep, be isolated on some distant post, work until they drop, they have ceases to become the master of their own fate. If they drop on their own tracks.If their ashes are scattered to the four winds, that is all part and parcel of their Job Sir! Go placidly amidst the noise and haste and remember what peace there may be in silence. As far as possible without surrender, be on good terms with all persons. Speak your thought quietly and clearly; and listen to others, even the dull and ignorant; they too have their own story. Avoid loud and aggressive person; they are exations to the spirit. If you compare yourself to others, you may become vain and bitter; for always there will be greater and lesser person than yourself.Enjoy your achievements as well as your plans. Keep interested in your career, however humble; it is a real possession of the changing fortune of time. Exercise caution in your business affairs, for the world is full of treachery and deceit. But let this not blind you to what virtue there is. Many person strive for high ideals and everywhere, life is full of heroism. Be yourself, especially do not feign aff ection; neither be cynical about love, for in the ace of all aridity and disenchantment, it is as perennial as the grass. Take kindly the counsel of the years, gracefully surrendering the things of youth.Nurture strength of spirit to shield you in the sudden misfortunes. But do not distress yourself with imaginings. Many fears are born of fatigue and loneliness. Beyond a wholesome discipline, be gentle with yourself. You are the child of the universe, no less than the trees and stars. You have the right to be there. And whether or not it is clear to you, no doubt that the universe is unfolding as it should. Therefore, be at peace with God, whatever you conceive Him to be, and whatever your abor and aspirations, in the noisy and confusion of life, keep peace with your soul.With all its shame, drudgery and broken dreams, it is still a beautiful world. Be careful. Strive to be happy. Do you have a sister? That urging question has been languishing in myself totally and mentally pollutin g my mind. ‘ became your untaxable property and evil might besiege my family. Its sparkle will be lost to demon whom I would like to run from head unto feet after asking the question with a ten peso balance on your checking account. We might be on the same boat. Sir! , so I pose the same question, do you have a sister or aughter Sir?Hows the Cade? Sir, Cadet is a symbol of all that is bold and daring with the grand posture of a dashing gentleman with a warm and tender lips, a kiss of a great lover with the majestic smile of a victorious soldier. The masculine built of an Olympian god with the courage of a thousand warriors. He talks with the strength of a lion and gentleness of the morning winds. His personality mocks and kicks the rushing waves of the shore. His eyes are clear and tantalizing as the rays of the setting sun, in short and simple language Cdt handsome sir! is very

Explaining First Language Acquisition Essay

An essay explaining First Language Acquisition What is the most realistic theory that explains human being’s acquisition of their First Language? Considering the varying theories and perspective on how 1st language is learned, it is evident that no single theory can fully account for the complexity of the issue: How 1st language is learned. Based on the previous discussions and scholarly readings we had however, I am beginning to develop a conviction that Innatist theory holds the most realistic and consistent explanation among theories presented on how human beings acquire their â€Å"mother tongue†. The Innatist view also known as the Nativist pioneered by Noam Chomsky laid out an explanation that every child possesses innate knowledge of language structure (universals) to detect and reproduce his or her 1st language. (Lightbown & Spada, 2006, p. 16). According to Chomsky, we all possess Language Acquisition Device that has predestined people to use spoken language, and makes us the only beings that can use spoken language. I think this is generally true. No one can argue that human beings are the only species on earth that uses spoken language. Many researches in the past tried to incorporate and teach animals to use any kind and forms of human language but all attempts have failed. I also have observed that the rest of the perspectives (theories) offered in the module namely; connectivist, constructivist, developmentalist and cognitivist are just â€Å"rehash† or mixtures and modified versions of behaviorist and innatist view. Thus, the only two outstanding theories and have original ideas that main served as pillars in First Language acquisition are namely behaviorism and innatism. Although these two opposing theories offers great insights in learning L1, innatist’s perspective is much more comprehensive and consistent than that of the behaviorist. First, behaviorism is mechanical since neither conscious awareness nor intent is assumed to be operational in the learner. In contrast, innatism is realistic rather than mechanical since it does consider a child as an inert recipient. Furthermore, the behaviorist doesn’t include or advocate the critical period of learning, while innatism takes into account some of critical period hypotheses. Universal grammar is also true in most cases. People who didn’t undergo formal instructions or any forms of schooling still learn the complexity of their native language. Finally, I think Chomsky’s ideas explained the facts in a way that no other theories can. Acquiring language is not a normal mental problem. Everyone sees small children pick up language effortlessly. Few, however, notices what an amazing phenomenon this is. Rarely any one would expect a four-year-old to master calculus. Yet most people would not in be surprised when a four-year-old learns grammar, which is a difficult task. Children learn the rules of their native grammar by hearing a limited set of sample sentences. In addition, the limited information they receive is mathematically insufficient for them to determine grammatical principles, yet somehow they are still able to do so. Reference: Lightbown, P. M. , & Spada N. (2006). How Language are Learned: Oxford Handbooks for Language Teachers. (3rd ed. ) Oxford University Press

Information system development life cycle models Essay

Health information managers must understand the components of information systems and how information systems affect the organization, individuals within the organization, and interested publics outside the organization. Information systems provide opportunities to improve internal operations, create competitive advantage in the marketplace, improve patient-care delivery, enhance research, and provide better service. Information system risk occurs when the systems are not well integrated, are poorly managed, or do not support the goals of the organization. In order to exploit information system opportunities and minimize threats and risks, a thorough understanding of information system components and how these relate to the organization is necessary. An information system is composed of a group of components (people, work processes, data, and information technologies) that interact through defined relationships to accomplish a goal. Information systems must be able to adapt to environmental change. A good example of a health-related information system is an order entry system. The goal of the system is to process physician orders. The system is composed of a group of components including people (nurses, physicians, unit secretaries, laboratory personnel), data, work processes, and information technologies. Each of these components interacts through defined relationships. fails to accommodate the environment or if the interactions among its component parts fail, the system becomes nonfunctional and disintegrates. Thus, a system must be composed of a group of components that: ï‚ · Interact through defined relationships ï‚ · Work toward accomplishing a goal ï‚ · Self-adapt and respond to environmental changes Figure 2-1 provides an example of the relationship of these characteristics. An information system is composed of a group of components (people, work processes, data, and information technologies) that interact through defined relationships to accomplish a goal. Information systems must be able to adapt to environmental change. A good example of a health-related information system is an order entry system. The goal of the system is to  process physician orders. The system is composed of a group of components including people (nurses, physicians, unit secretaries, laboratory personnel), data, work processes, and information technologies. Each of these components interacts through defined relationships The peoples enter orders in a predefined way through a data entry terminal (hardware) and through interaction with software. Through the predefined interactions between the hardware and software, the order is processed. The order entry system is self-adapting and able to accommodate environmental changes such as order volume. The example depicted in Figure 2-2 demonstrates the characteristics of a system as applied to an information system: component parts working in predefined relationships that can self-adapt to environmental changes to accomplish a common goal. As the bidirectional arrows depict in Figure 2-2, at any given time there is a potential three-way interaction between all system components. People interact or are affected by work practices, data, and information technologies. Work practices affect people and may be impacted by data availability and information technologies. Information technologies may affect work practices, people, and the input, processing, or dissemination of data. Thus, we see that information components are highly interrelated. Recognizing these interrelationships is very important, since a problem with one component will likely adversely impact all other components within an information system. When information system problems arise, it is crucial that all information system components and their relationships be examined System Elements Systems have three principal elements: inputs, processing mechanisms, and outputs. Figure 2-3 depicts their simple relationship. In the order entry example given previously, inputs include physician orders such as laboratory, radiology, or pharmacy orders that are entered in a computer terminal on the patient-care unit. The orders are subjected to several processing mechanisms that check their consistency and completeness before they are routed to the appropriate department. The output of the system is a requisition for a specific type of test, procedure, or pharmaceutical. In addition to inputs, processes, and outputs, most systems also have a  feedback loop. Feedback provided by the system influences future inputs. In the order entry example, feedback regarding nonavailability of an ordered drug in the pharmacy department inventory might be provided to the physician. In this case, the system might suggest what alternatives or substitutes are available Information System Components All definitions of an information system must embody the essence of the four system characteristics that were previously presented. Thus, an information system is a group of interrelated and self-adapting components working through defined relationships to collect, process, and disseminate data and information for accomplishment of specific organizational goals. The components of an information system should be broadly interpreted. For example, information system components should be viewed to include people, work procedures, data, and information technologies (Alter, 1992). Although organizational goals may not be specifically included in the components of an information system, they must be viewed as the driving force for the development, design, implementation, and evaluation of information systems. Each information system must be evaluated in terms of its contribution to meeting the goals of the organization Information System Types In Chapter 2, six types of information systems are discussed: transaction processing systems (TPS), management information systems (MIS), decision support systems (DSS), executive information systems (EIS), expert systems (ES), and office automation systems (OAS). Early systems in health care were principally transaction processing systems. These systems automated operational functions such as accounting, payroll, inventory, and admission/discharge systems. Later, other transaction systems, such as order entry, were added to the capabilities. Management information systems emerged in the late 1970s and gradually became more sophisticated during the 1980s. One factor influencing the growth of MIS during this period was the introduction of the national prospective payment (diagnostic-related groups or DRGs) system for Medicare patients. Because of DRG implementation, hospitals needed information systems that provided better filtered and formatted data for making managerial and strategic decisions. The  implementation of DRGs also revealed the weaknesses of current information systems in linking and integrating data. Weaknesses associated with the proliferation of stand-alone systems and the historical emphasis on financial systems became magnified during the 1980s coiera When the same kind of decision is made on a regular basis, it will require access to the same kind of data and may use the same knowledge. In these circumstances, one can develop a regular process or information system to accomplish the task. An information system could thus be anything from the routine way in which a clinician records patient details in a pocket notebook, the way a triage nurse assesses patients on arrival in an emergency department, through to a complex computer-based system that regulates payments for healthcare services. An information system is distinguished from other systems by its components, which include data and models. Recall from the last chapter that there are several different kinds of information model, including databases and knowledge bases. These different information components can be put together to create an information system. For example, consider a calculator that can store data and equations in its memory. The data store is the calculator’s database, and the equation store is its knowledge base. The input to the calculator becomes the equation to be solved, as well as the values of data to plug into the equation. The database communicates with the knowledge base using a simple communication channel within the device, and the output of the system is the value for the solved equation (Figure 3.6). There are many potential internal components that could be included within an information system, including a database, a knowledge base, an ontology, and decision procedures or rules of inference. The different components of an information system are connected together with input/output channels, which allow data to be shifted between the components as needed. A patient record system is a more complex example of an information system. Its purpose is to record data about particular patients in some formalized fashion to assist in the control Wager2009  An information system (IS) is an arrangement of information (data), processes, people, and information technology that interact to collect, process, store, and provide as output the information needed to support the organization (Whitten & Bentley, 2005). Note that information technology is a component of every information system. Information technology is a contemporary term that describes the combination of computer technology (hardware and software) with data and telecommunications technology (data, image, and voice networks). Often in current management literature the terms information system and information technology are used interchangeably. 6.1.1 What Is a System?shortliffe Until now, we have referred informally to health information systems and computer systems. What do we mean when we refer to a system? In the most general sense, a system is an organized set of procedures for accomplishing a task. It is described in terms of (1) the problem to be solved; (2) the data and knowledge required to address the problem; and (3) the internal process for transforming the available input into the desired output (Figure 6.1). When we talk about systems in this book, we usually mean computer-based (or just computer) systems. A computer system combines both manual and automated processes; people and machines work in concert to manage and use information. A computer system has these components: ââ€"  Hardware: The physical equipment, including processing units (e.g., the central processing unit (CPU)), data-storage devices, comunication equipment, terminals, and printers ââ€"  Software: The computer programs that direct the hardware to carry out the automated processes—i.e., to respond to user requests and schedules, to process input data, to store some data for long periods, and to communicate informative results to the users; at times the software will prompt the users to perform manual processes System Design and Engineering in Health Care 235 ââ€"  Customers: The users who interact with the software and hardware of the system, issue requests, and use the results or forward them to others; there will be other users who are concerned with providing input, system operations, backup, and maintenance The role of a computer is, broadly speaking, the conversion of data into information. Every piece of data must be supplied by a person, by another computer system, or by data collection  equipment, as seen in patient monitoring (see Chapter 17). Information that is output is delivered to health care professionals or becomes input to another computer system. In other words, a medical computer system is a module within the overall health care delivery system. The overall health care system not only determines the need for the computer system (e.g., which data must be processed and which reports must be generated) but also the requirements for the system’s operation (e.g., the degree of reliability and responsiveness to requests for information). Acquisition and operation of a computer system has implications for the organization of an institution. Who controls the information? Who is responsible for the accuracy of the data? How will the system be financed? The installation of a computer system has sociological consequences as well. The introduction of a new system alters the work routines of health care workers. Furthermore, it may affect the traditional roles of health care workers and the existing relationships among groups of individuals—e.g., between physicians and nurses, between nurses and patients, and between physicians and patients. Important ethical and legal questions that arise include the confidentiality of patient information, the appropriate role of computers in patient care (especially in medical decision making), and the responsibility of developers and users for ensuring the correct operation of the system (see Chapter 10). Although the technical challenges in system development must be met, organizational factors are crucial determinants of the success of a computer system within the institution. These factors can differ greatly among institutions and can make the transfer of a well-functioning system to another site difficult. 6.1.2 Functions of a Computer System Computers have been used in every aspect of health care delivery, from the simple processing of business data, to the collection and interpretation of physiological data, to the education of physicians and nurses. Each chapter in Unit II of this book describes an important area for the application of computers in biomedicine. The unique characteristics of each problem area create special requirements for system builders to address. The motivation  for investing in these applications, however, is the computer’s ability to help health professionals in some aspect of information management. We identify eight topics that define the range of basic functions that may be provided by medical computer systems: 1. Data acquisition and presentation 2. Record keeping and access 3. Communication and integration of information 4. Surveillance 5. Information storage and retrieval 6. Data analysis 7. Decision support 8. Education .

Explain about this picture using roland barthes Essay

Explain about this picture using roland barthes - Essay Example The coastal background of the picture is ideal; tourist can have a cool breeze at the coastline of any ocean or sea. In addition, human beings can manifest the world through pictures, not just through photojournalism (Watson, 2012). Our snaps are a perfect example of how human beings can view the world as a social construct or our personal, individual life. The picture’s relevance can be drawn from the context in which it was taken. Denotative quality of the photograph is portrayed by the human being and the coastal objects contained in the photograph and their relationship with the human being. Denotatively, human beings can find coastline settings ideal for holidays and tourism activities. Tourism is also important for economic growth as well as contributing to employment opportunities. The content of the photograph’s message shows the literal reality of how human beings enjoy nature. The scene is real and not imaginary (Noth, 1995). A photograph is a proof that the holiday adventure occurred in reality. The picture may be distorted; however, there is some evidence that something occurred, which resembles the picture. The notion of style in the picture is evident because it represents reality. The object (human being and the coastline) are objects from reality. The pose in the picture represents how human beings can enjoy the sunshine at the coast. In addition a relaxed pose shows how holiday experiencing can be fulfilling. Stress levels can be reduced when human beings find time to relax and be away from work. Holiday activities rejuvenate strength lost during work. After leisure or holiday, more effort can be achieved at work. Use of communication technologies such as phones helps to get in touch with families and friends. The picture’s background also shows how human beings should relate with the environment. The coastal background is clean and free from waste. Waste disposal to the

OSMOREGULATION IN CLAMWORMS Essay Example | Topics and Well Written Essays - 1250 words

OSMOREGULATION IN CLAMWORMS - Essay Example They are the large common estuarines. They are also found on the brackish waters. (Oglesby, 1968). Now they are also found at Africa, coastal Europe and Southern Australia. They grow to a height of 190 mm and lives for one year. They reproduce sexually. The most important characteristic of this species is that they are able to withstand the temperature range of 12 - 35Â °C and survive at a salinity range of 65 ppt for long time and 80 ppt for short time. They are good osmoregulators. Osmoregulation is na active regulation of the osmosis pressure of the body fluids (mainly water) with that of the environmental conditions. Osmosis is maintained both by the terrestrial and marine animals. They do so by excretion through the organs such as kidney and skin. Osmoregulation is of two types, they are osmoregulators and osmo conformers. Osmoregulators are strict regulators of salt and water concentration in the body to that of the environment. osmoconformers match their body fluid concentrat ion to that of the environment.(Masterson, 2008). Neries virens species is able to withstand the salt water content from 5 % to 100%. Some studies have found that they are also able to withstand twice the salt concentration that of salt water. They are only slightly hyperosmotic whereas most of the worms are in osmotic equilibrium with the sea. Review of literature: The body fluids of Nereis are isoosmotic for the sea water. Osmoregulation is one of the important functions of the gut, dorsal pores and the body surface. The salts are transported by active transport and the water by osmosis. Osmosis is the movement of the water (solvent) from high concentration to low concentration across a semi permeable membrane. Here the cell membrane acts as the semi permeable membrane. The influence of the sea water on the weight of the body. The greater the dilution, the greater the increase in the body weight. The worm tends to accommodate itself to the new environment. After the increase in th e body weight, they tend to return back to the normal weight if they are left in the original sea water. These euryhaline osmoregulators are thus capable of surviving in reduced, increased salinity levels. They are found to show two types of blood osmo regulation. First they act as hyper osmotic in the diluted sea water with greater osmo regulatory control. Two important mechanisms are stated for this hyper osmotic capability. The transport of the body salts from the body surface to the body fluid through the medium. The second mechanism is by the reduction of the permeability of the body surface to the solutes and solvents. (Oglesby, 1968). For increasing salt concentrations of upto 2 times the salt concentration they act as hypo- osmotic. The concentration of salt in sea water is 1000 m – Osmole / liter and the blood of Nereis contains about 340 – 500 m – Osmole / liter at marine conditions and 280 – 360 m – Osmole / liter at the fresh water leve ls. The pH of the coelomic fluid was found to increase as the salinity of the water increases. If the salt concentration is higher at the outer environment, the water moves out of the body of the Nereis and thus loses its weight in order to maintain the osmotic pressure as constant. They adapt to the environment very quickly because of the well developed excretory organs. Pronephridia are the excretory and osmoregulaatory organs that are able to drive out the excess water and the waste products. (Whitton, 1975). Another study investigated the osmotic stress due to the long term assimilation and short term assimilation of salinity changes. A single worm was exposed to different salt concentration at different time intervals for a period of 14 days and the changes in weight were measured at continuous time intervals. Another worm

Demonstrate how you would plan the development of a corporate Assignment

Demonstrate how you would plan the development of a corporate communications strategy - Assignment Example Further, the main purpose of devising a corporate communication strategy is to deliver the company’s message to internal and the external audience (Steyn, 2000). Prior to defining the objectives of the company’s corporate communication strategy, it is essential to critically analyse the company’s profile and current organizational achievements. For this purpose SWOT analysis may be performed, to understand company’s strengths, weaknesses, opportunities, and the future targets of the company. Moreover, a PEST analysis must also be performed to grab an overview of the environment in which the company plans to survive and succeed (Cornelissen, 2014). The first and the foremost objective of the communication strategy is to devise a message that it wants to deliver to its audience. The audience is divided into two groups that are internal audience and the external audience. The sole purpose of devising a corporate communication strategy for a company is to pave the way for the flow of information. As suggested earlier, there are two groups of audiences that are dealt by the company, and they are the internal audience and the external audience (Steyn, 2004). The internal audience include employees, investors, partners, suppliers, and other stakeholders. The external audience include governmental and nongovernmental organisations, general public, and other private companies. Communication with the internal audience is carried out at two steps (Steyn, 2012). The first step is of informing and developing knowledge and skills among the members of the organisation. The second step includes convincing the investors, bargaining with the suppliers, and satisfying the stakeholders of the company. For this purpose, one could suggest regular surveys at an organizational level, and periodical reports of the company’s performance over six or twelve months. Fu rther, the company may acquire the help of business consultants to evaluate its