The Clear Message of The Bluest Eye :: Bluest Eye Essays

The Clear Message of The Bluest Eye The Bluest Eye fits into our study of the American novel because it tells the story of a group of Americans, men and women and children who are descendants of slaves, and live in a society where, even though many people deny it, the color of your skin determines who you are and what privileges you are entitled to. I think that Morrison does a wonderful job of telling a story that is real, that makes the reader feel something, and that makes the reader relate, regardless of your skin color. I cannot say that I can relate to what it must have felt like for Pecola to be called a "a nasty little black bitch" and accused of killing a cat when she did nothing. But, I can say that I know what it is like to feel ugly and scared. Pecola is an extreme example of a person who is treated horribly by everyone she encounters, whether it is because she is black or ugly or both. Her mother ignores her, her father rapes her, her friends betray her, little boys and girls and adults call her names, and even a cat and a dog are killed in her presence. All of these things are experienced by people all of the time, however, it might not be as extreme or it might just be one or two of the things. Something that seems as trivial as name calling is something that happens to all Americans. Morrison takes American experiences and characteristics, such as violence, growing up, love, family, hatred, race, beauty and ugliness, and illustrates them in a way that is so clear, yet so painful. These American experiences are not covered up or toned down to seem less serious; they are real and they are heart-breaking. Every one of Morrison's characters can be related to in one way or another because they are Americans and they are human. I think that Morrison sums up how The Bluest Eye impacted me in the following quote: "So it was with confidence, strengthened by pity and pride, that we decided to change the course of events and alter a human life" (191).

Health Care Interpreting Essays -- Communication, Bilingual People, Tr

Introduction As the demand of health-care interpreting is growing, health institutions need more professional medical interpreters. As an interpreter, however, many untrained bilingual people interpret between the patients and the medical practitioners in medical setting in Korea. When the interpreters who are related to the patient interpret for the patient and the medical practitioners, impartiality sometimes is challenged because it is difficult to adhere to neutrality when their relatives or friends are involved. This paper is aiming to figure out the principle of impartiality which seems to be most challenged and consequences of using relatives and friends as the interpreter drawn from my own interpreting experience in medical settings. Description When I was in Korea, I used to be a volunteer interpreter in international clinic. As a volunteer interpreter, my job was not demanded professional medical interpreting skills. One day, I got a call from a nurse who had a foreign patient. She told me that the patient was an English man and he needed an interpreter when he sees a doctor. The nurse also said that this consultation did not contain serious or difficult medical terminology. When I went to the waiting room, I recognized that he is my former English professor. He also remembered me so we exchanged greetings. While we were exchanging greetings, the nurse asked about our relationship and I told her that I took his class in last semester. When the nurse heard my story, she said that it might be good if the patient has a company who know him. At that time, I thought that our relationship, professor and student, would not be a problem to be an interpreter for him. Therefore, I showed him into the doctor’s room and started ... ... the patient. As a matter of situation and literature, I believe that the interpreters should not take an assignment which is related to the interpreter in medical setting. However, if the relationship with the patient is leading to successful consequences, the interpreters should take an assignment as the patient’s needed. Conclusion The top priority of the medical interpreters is removing language barrier between the medical practitioners and the patients and helping the patients to treat properly. Indeed, impartiality can be challenged in medical setting. However, some articles are pointed out that the interpreter who is related to the patient is not always harmful to the patients and the medical practitioners. Therefore, when the medical interpreters take an assignment, they should consider what the best is for the patients and the medical practitioners.

Essays --

After the abolition of slavery, many African Americans became extremely optimistic about their future in the United States. They figured there would be more equality, more opportunities, and overall more respect. They were given empty promises, false hopes, and sugar-coated lies, because, in all actuality, it was the exact opposite of what they imagined. Racism became even more prevalent, and it was just as hard, if not harder for African Americans. The abolition of slavery did not mean blacks were free. It did not mean we were equal. All it meant was that they had different ways to do the same thing, and they made sure that regardless of the freedom of slaves, African Americans would still be controlled in some way. On January 1, 1863, Abraham Lincoln freed the slaves. The Emancipation Proclamation was issued as the country entered the third year of the Civil War. It declared that â€Å"all persons held as slaves †¦ shall be then, thenceforward, and forever free.† The Emancipation Proclamation was, and continues to be a symbol of equality and social justice. As a result, he was assassinated. After his death, Andrew Jackson became President of the United States. Jackson was an extreme racist, and made this very clear during his term of presidency. On July 9, 1886, the 14th Amendment was put into place. This law recognizes anyone born in the United States of America as a legal US citizen. It also forbids states from denying any person his life, liberty or property, without the correct means of the law. It was meant to protect the civil rights of all Americans regardless of their race or gender. The Fifteenth Amendment was established on February 26, 1869. It was the third in the Reconstruction Amendments. This amendment prohibits an... ...the Reconstruction, is that no matter what legally was done in an effort to help, there were always loopholes and other laws that would counter us from being totally free. We may not have been in slavery, but we were still enslaved, not only because of our mindsets, but because of our surroundings. The system was meant for us to fail, be dependent, and continue being submissive to the white man because no matter what laws were passed, or what changes were made, that is where they wanted us to be. Black codes, Jim Crow laws, segregation, and everything else that was legal after slavery was abolished, were all forms of slavery in a subtle way. They were meant to get in the heads of the blacks, and if you can get in a person’s head, you can control them. The reconstruction era was the beginning of a downward spiral between blacks and whites that branched after slavery.

Death and Afterlife Beliefs Essay

There remains no scientific evidence or facts which can prove the existence of the after life. Such concepts like reincarnation, salvation, and near-death experiences have been very controversial topics of debate over the years. However, different religions, philosophies and spiritual beliefs from different cultures amazingly provide very detailed and meticulous explanation about the concept of death and the afterlife. These explanations vary as their core of ideologies and philosophies vary as well. The Mesopotamian civilization has been known for its very rich culture and tradition. During the reign of the civilization, a lot of discoveries and inventions have been made which eventually led to some modern advancement as well. In addition to this, the Mesopotamian culture also had a very interesting view of death and eternal life. According to the ancient Mesopotamian belief, the world can be divided into three different layers: these are the heaven, the netherworld and the living world (Cornell University [CU] academic site, 2004). The divine beings or the gods and goddesses are believed to reside the heavens. This place is said to be exclusive for these holy beings. The netherworld on the other hand was believed to be the â€Å"imprisoning† place after death which is also described as the house of darkness and a place, where no one, to any further extent, can escape. According to Mesopotamian myths in relation to King Gilgamesh’s adventures and stories about Ishtar, the descent to the netherworld is really frightening but inevitable, and that in fact, even Gilgamesh himself went on his adventures in trying to escape this place. Lastly, the living world was described to be the world where all living beings reside and survive the days with their humane and worldly needs. Although this culture recognizes the existence of death and afterlife in the netherworld, Mesopotamians believed that a man can still escape the course of death and the dark netherworld by being righteous and trying to connect and have an intimate relationship with God. The Egyptian tradition and beliefs of death and the afterlife on the other hand, can also be considered one of the most culturally rich traditions in the world. Deaths of Egyptians are rather commemorated and venerated than mourned. They were more focused on the preservation of the body as a positive ritual in giving the dead a pleasant afterlife state. Ancient Egyptians would also design the tombs of the dead with scriptures, holy verses, poems, and beautiful sculptures of scenes of the afterlife in the hope that the spirit of the dead will be at a peace and be granted prosperity in the afterlife. The tomb of the dead is also packed with necessities that the owner might need or want to bring with him/her in the afterlife. The afterlife in Egyptian culture was described as a place where there are beautiful canals, dams, and farms where the yield of the fruit-bearing trees and crops is never-ending (Williams, 2008). Life in ancient Egypt in general has been blessed being resided along the banks of the Nile River where people always have sufficient resources. This somehow explains why Egyptians also looks forward to a blessed afterlife. They have been used to living life bountiful with resources that is why they would always hope to find the same bountiful afterlife like the life of the living. On the other hand, the culture of the Greeks and the Romans (Greco-Romans) was rather more personified and mythical. Concepts of death and afterlife were incorporated with very detailed descriptions of gods and goddesses. The life of ancient Greeks was always bounded and guided by these gods and goddesses who were believed to have the ability to talk and live with them. According to the ancient Greek mythology, as a person dies, his/her psyche or soul is being release through a puff or breath of wind (Metropolitan Museum of Art). Death in ancient Greek tradition also had very elaborate rituals that were divided into three parts: the prothesis, ekphora and the internment. During the prothesis, relatives and loved ones of the dead come and pay respect. And during the ekphora, the dead shall be brought to the cemetery through a procession which happens before dawn. And then finally, the deceased will come to its final rest through the internment. The concept of afterlife for the Greeks was clearly described through the stories of the Iliad and Odyssey which was able to write a very detailed account of the Greek mythology. Homer noted in the Odyssey the early description of the underworld where the dead people all go. The place was described as a place underneath the earth where Hades, the brother of Zeus and Poseidon reigns. A person who enters the underworld can never go back. However, there were also stories told about great people who were able to go to the underworld to talk to their deceased loved ones and were able to go back to the world of the living. But the success of these people required trickery and deception of the king of the underworld, Hades. Hercules was one of the great Greek characters, who was able to return from the underworld. But knowing that Hercules was half-immortal, it was also understandable that he could do such a thing. And because the life of the Greeks has been closely guided by several gods and goddesses, it was also believed that a person can possibly escape the deep and frightening walls of the underworld by having a close and intimate relationship with the gods. Through this, people to whom gods and goddesses are mostly pleased are sometimes brought to the heavens (Olympus) to live an immortal life with them. The most popular story about death and afterlife in Christianity is probably that of the death and resurrection of Jesus Christ. For Christians, it was taught that Christ died on the cross, then after three days he rose from the dead and eventually rose up to the heavens, body and soul. This story has been the inspiration for the spiritual lives of all Christians. The resurrection of Christ from the dead has been the greatest affirmation to Christians that there really is life after death. And from this story, a lot have already been told in Christian bible about the life after death. This concept has been argued by the apostle Paul to the disbelievers, he said: â€Å"Now if Christ is proclaimed as raised from the dead, how can some of you say there is no resurrection of the dead? If there is no resurrection of the dead, then Christ has not been raised; and if Christ has not been raised, then our proclamation has been in vain and your faith has been in vain. † (1Corinthians 15. 12-14 qtd. in Houben). For Christian believers, every person has a soul (dualism) and that soul is what lives after the person dies. The soul can either rest in heaven or continuously suffer in hell depending on how s/he was able to live his/her life. These concepts of heaven and hell have been the guiding idea of the Christians to how they live their lives. According to teachings, one shall be accepted in heaven if s/he was able to follow the commandments of the Lord, and if s/he was able to be righteous in his life in accordance to the word of the Lord. On the other hand, one shall suffer the pains of hell if s/he did bad things in considerably most of his/her life and s/he chose to live against the will of the Lord and his teachings. Over the years, this has been the main teaching to Christians about heaven and hell. Christians would describe the heaven as the place where there are golden roads and castles. A place where there are bountiful trees and crops that never runs out of yield, and also, a place where there is no more suffering. The heaven was indeed taught as a paradise after death, where hell on the other hand was described as the complete contrary and was further depicted as the worse place one can ever be in. The burial and commemoration rights for the dead among Christians are also somewhat detailed. They would lament and pay respect to the dead for a couple of days, gathering the family, and offering flowers and prayers to the dead and to the family. During these gatherings, the dead is often remembered and prayed for. The prayers were believed to help the soul of the departed reach to the heavens easily. After the lamentation, the dead shall now be brought to its last venue where flowers and significant items to the dead are being buried with it into the grave. And the commemoration of the dead does not end there because Christians celebrate the life of the dead on the same day of their deaths every year which is called their death anniversary. Looking at these different perspectives about death and the afterlife, we can observe that there are several similarities and differences among the religions or spiritual beliefs discussed. The Mesopotamian, Greco-Roman and Christian cultures all believe in the concept of heaven or paradise and hell or underworld after death. This concept of a very beautiful and peaceful place after death has been evident in the teachings of the three cultures. All of them also taught that only righteous people can ascend to the heavens and be with the gods. The Mesopotamian and Greco-Roman cultures similarly described the underworld as the place where the dead inevitably go. These two cultures also described the underworld as place where people cannot escape anymore once they are there. While the Christians believed in the concept of hell as a frightful place where people who chose to be bad shall go after they die. The Egyptian culture also shared that similarity with that of the Christians and the Greco-Romans in terms of lamentation and burial rights. All these three cultures lament or commemorate the death of their loved ones in belief that this would please the dead. These cultures also practice very detailed burial rights in order to give the dead a peaceful cross over. There may be similarities in the practices of these religions or cultures; however their core beliefs are completely different from each other. Over the years, we have relied on spiritual and religious teachings to find hope and explanation if there really is life after we die. We as human beings have that natural urge to find out what can possibly happen to us after death, but even how different or similar religious teachings might explain death and afterlife; we must understand that the answer will always depend on what specific religious belief we stick to and what beliefs we have about life itself. These religions or spiritual beliefs may vary in explaining the concepts of death and afterlife, but these differences come from the differences they have with their ideologies.

Espirit

Esprit is an international youthful lifestyle brand offering smart, affordable luxury and bringing newness and style to life (http://www. esprit. com/index. php? command=Display&navi_id=50). With 12 product lines, the group reaches to a wide range of consumers in the market without leaving anyone in the family out. Target Market Esprit offers twelve product lines. The kids and edc youth by Esprit targets the younger children to teenagers. Esprit women and men casual target both sexes for casual wear. Esprit women and men collection target both sexes for adults who has entered the workforce. Esprit shoes ESP Esprit sports focus on athletes from strenuous sports such as running to more relaxed sports such as yoga. Esprit accessories comprise of collections such as bed sheets, towels, watches, key chains, caps, scarves, bags, wallets, perfume and umbrella. , , , , de corp ESPRIT URBAN CASUAL, edc by Esprit, edc men and. Esprit stores are not located along the rows of shops at shophouses or near the wet market as this might tarnish its brand image. Esprit stores are mainly in big shopping malls, in hotel arcades and in the heart of Singapore, Orchard Road. Esprit targets to the social class consumers Positioning Esprit’s franchise store concept is â€Å"A unique opportunity to join Esprit – a global fashion brand with a contemporary lifestyle image†. While being affordable, it does not lose its brand equity of being a branded brand. Esprit has production lines similar to its rivals such as Mango, Zara and Fox Fashion. Product Assortment Esprit comes in sizes from XS to XL. In Asia, at least in Singapore, that is the popular range of size given the small Asian built of the consumers. Even though Esprit has a wide range of products, it is also deep in terms of its depth of product assortment. It has products for the young children, teenagers, adult male and female casual and executives. Esprit shoes have footwear ranges from Mary Janes to flip flops. This focuses on both males and females consumers. Esprit has its own brand of towels. It is known for its soft and tender yet thick material. Store Atmospheric With the exception of a few, Esprit stores are usually located at Level 1 of the shopping mall such as Esprit Jurong Point, Esprit Great World City, Esprit Tampines 1, Esprit Tampines Mall and Esprit Bugis Junction. Esprit stores such as those in Tampines 1 and Tampines Mall, they are located at the main entrance and opening of the whole shopping mall. In Tampines Mall, the store is located at the entrance of the shopping mall which faces the Mass Rapid Train (MRT) station. That is where the human traffic is most congested. The two-storey Esprit store in Tampines 1 is located nearest to the main entrance. Upon entering an Esprit store, customers are greeted with a warm and lively tone of â€Å"Welcome! † and a smile. Esprit uses primary colors red, green and blue on their display sets. Other colors include black, white, pink and purple. The floor of an Esprit store is always parquet. Marketing Mix is likely the most famous marketing term. It is generally the use and specification of the four P’s of the marketing mix elements. They are price, place, product and promotion. Reference: http://en. wikipedia. org/wiki/Marketing_mix, assessed on 22 October 2009 http://www. marketingteacher. com/Lessons/lesson_marketing_mix. htm, assessed on 22 October 2009 http://www. esprit. com/index. php? command=Display&navi_id=50, assessed on 22 October 2009

Advantage and disadvantage of globalization Essay

Innovation ideas, which are suitable to adapt changeable customers’ preferences. With the development of technology, customers preferences are always updated due to global information transmit. Global Managers are capable to create more inventive products to keep and expand global markets. 2. Localization, which can avoid cultural conflict between local customers and global company, avoid future failure of investment of subsidiary of local company. Global managers must consider customizing products to comply with local national traits and policies. On-time follow-up, which is necessary to find and solve customers’ problems, renovate and meet their requirements, to update and improve the level of global marketing. Global managers are responsible for timely feedback to customizing products. Market segment, which is flexible for global manages to make differential marketing strategy for different products in different markets. Some products with lower price and higher frequency usage can be adapted standardization strategy, which some products with high price and lower frequency usage can be adapted customization strategy. High manufacturing costs. In order to adapt different customers preferences in different markets, global companies must put their products into different manufacturing process, or different testing system, or different package operation, etc. so that the products can be customized to sale in the global market. Unavoidable national barriers. Almost every country set national trade barriers or policies to protect local companies business. And some of countries have their own cultural and religious, own living habits, global companies are difficult to enter inside without any risks or discourages. Redundant market researches. Global companies have to contribute themselves into lots of market surveys and researches, because it can influence decisions among subsidiary market. However, without local questionnaires or face meeting, data collect and calculation, case study and comparison, etc. , global managers cannot finalize a new investment program carelessly.

Pros and Cons of Partnership as a Form of Ownership Essay

Q.1 Identify the pros and cons of the partnership as a form of ownership? A partnership is formed when two or more people engage in a business activity and share investment, profit and loss. Just like any other form of ownership, it has its advantages and disadvantages. Following we discuss some of the pros and cons of a partnership. Pros of the Partnership (1) Ease of Formation: Partnership is comparatively simple to form. All you need to form a partnership is an agreement. A verbal agreement is enough to start a partnership however it is much recommended that partnership be formed based on a written legal partnership agreement. (2) Funding: Partnerships generally have a low startup cost. With two or more people investing capital in the company, the business will have a much stronger financial ground. Two or more people can also have better access to outside funds needed to run the business (3) Divided Responsibility: In a partnership responsibilities of running a business are shared by the owners. Shared responsibilities ease the work load on individuals and can also increase productivity by splitting responsibilities in a way that individuals can use their special skills to maximize the output. (4) Support: Owning and running a business can be very demanding, challenging and stressful. Having a business partner can give you a little peace of mind because a partner can provide moral support when needed. (5) Taxation: The income profit/loss in a partnership flows through the business to individual partners for taxation. In other words the partners are taxed only on the basic of personal income i-e how much loss or profit a partner endured. Cons of Partnership: (1) Liability: In a partnership both partners have un-limited liability (not in LP and LLP). Both partners are responsible for not only their own actions but also the actions of their partners. So, if your partner fails to pay a debt, you personally are responsible for paying that debt and vice versa. If someone sues the partnership and the business doesn’t have enough money to cover the expenses than the partners personal assets will be at stake. (2) Conflicts and Disagreements: Partnerships are for the long term and over the course of time conflicts arise and disagreement happens. Whether these are personal or management style conflicts. They can adversely affect the business. When general partners don’t agree it can delay the decision making time of the company and a bad conflict is enough to dissolve a partnership. (3) Dependence on Partners: The success of any partnership depends heavily on contribution from all partners. If a partner withdraws the business will be crippled, if a partner dies the partnership can die with him. Moreover you can’t make any business decision on your own you’re dependent on your partner. (4) Difficulty Withdrawing: It is not that easy to get out of a partnership. Whoever needs to withdraw will be personally liable for any monetary obligations due at the time of withdrawl. Q.2 Discuss funding options for small business? In order to run a business you need capital. Getting the money together to start a new business is the top priority of any entrepreneur. There are several ways to finance a small business. Following are some options for financing a small business. (1) Personal Resources: Using your own assets is the most common form of small business financing. You can use money from your saving, ask family or friends for capital or use a credit card. (2) Loans: In order to startup a new business, entrepreneur borrows money from the banks. The banks charge an interest rate on the money lent. The business owner must pay the original money borrowed plus the accumulated interest over the life of the loan. In today’s economy it is not easy to secure a commercial loan with the bank. A better and easier way for a new business to get a bank loan is with loan guarantee from the SBA. (3) Angels Investors: Another way to fund a small business is by private investors. Angel Investors are individuals who have a lot of money and are looking to invest a large amount into a profitable business for financial gain and profits. (4) Venture Capital: The companies who fund promising and high potential companies in exchange for ownership shares are known as venture capital firms. Venture capital is the money provided by venture capital firms to startup businesses that are perceived to have a long term growth potential. It has a high risk for investor but also has potential for above average profit returns. 3. Determine and discuss how managerial accounting can help managers with product costing, incremental analysis and budgeting? Managerial accounting provides accounting information needed by managers inside an organization to run its day to day operations. It provides managers with financial information’s needed to make sound business decisions. Managerial accounting information includes budgeting, product costing, performance reports, variance analysis and financial ratios. Following we look at three managerial duties that rely on information received from managerial accounting: (1) Product Costing: Product costing is the process of accurately determine the cost of a single product, by analyzing all the expenses that accrued from the beginning (raw material) to the end (sale). In traditional costing method indirect costs are applied to products, based on an overhead rate that is predetermined. The traditional costing system is easier and much simpler but fails to add the cost of non-manufacturing goods that are associated with the production of that item. (2) Activity Based Costing: Activity Based Costing is a new method in costing. It’s much more complicated that the traditional costing system. ABC gives a much more accurate product cost. Under activity based accounting associated with production of an item is determined and priced. This priced activity is than assigned to every product that requires the prices activity for production. Managerial accounting provides managers with the financial information needed to determine the cost of a manufactured product. (3) Incremental Analysis: Incremental Analysis is a decision making tool. It is used for the analysis of financial information needed to make an informed decision. In incremental analysis two different alternatives are weighed out in terms of cost/profit and the impact of the outcome of this analysis will have on a particular decision. It basically points our related cost and revenue of each alternative and the impact this alternative will have on future income. After using incremental analysis and choosing one alternative over the other. The cost change that occurs due to choosing the alternative is called incremental cost. Managerial accounting provides us with the numbers needed to compare two different alternatives, pick the right one and analyze the difference in cost. Budgeting: It helps managers plan and control costs and revenues. Budgeting is a tool for managers to determine how much money needs to be spent in order to generate a certain level of income. Budgeting in simple terms can be called forecasting; in budgeting we prepare a very detailed statement of financial results that are likely to happen in a time period to come. Companies use budget to plan for a future period based on financial statements. Managerial accounting provides managers with the financial statement for budgeting. Q4. Discuss the basic components of the marketing process using the product or service of your choice as an example? Marketing strategy can be described as an activity to position a product, attract customers while promoting the interest of stakeholders in a business. Marketing makes it possible to communicate the value of a product or service to consumers. Following the basic components of marketing process is explained briefly using artificial jewelry as a product. (1) Product Strategy: Methodologies, tools and technology used by a business to differentiate and distinguish its product from its competitors, is called product strategy. In terms of artificial jewelry my strategy would be to describe my product in full detail including where it was made, who it was designed by and what metals were used in its formation. I would also set my product apart by choosing appealing packaging and I would back the quality of my product by giving guarantees. And above all I would provide exemplary product designs and excellent customer service. (2) Pricing Strategy: Pricing Strategy is very important in marketing because it generates a turnover for the company and it’s also important because it affects other components of marketing as well. In terms of artificial jewelry first I would do a thorough research on competition prices, than I would calculate my final cost and select a pricing objective. I would compare my sale price with that of my competitors, and make sure that my price is lower than the competitors and value of my product is higher than the competition. Initially, I would keep my profitability low and will try to build clientele base by providing unbeatable prices. (3) Distribution Strategy: Distribution plays a very important role in marketing strategy. It involves how well the final product is delivered to the consumer. The product must be delivered to the end user in the right quantity, at the correct date and time. In terms of artificial jewelry most of my sales will be distributed at shows and festivals organized by different entities and a major part of my sales is also going to be web based. I will contact different shipping companies to find out the best courier in terms of price and value. And ship my jewelry through the best medium, at minimum amount of tie. (4) Promotion Strategy: Promotion Strategy is also vital part of marketing. A promotion strategy includes all the ways used by companies to provide information about their product in such a way that it would ultimately increase the company’s sale. In terms of artificial jewelry I would offer some sort of coupon and advertise my discount. Offer free shipping (when possible), maintain customer relations and send out promotional information to existing clients. Q.5 Discuss the role of social responsibility and technology in the marketing function. Social Responsibility in Marketing: Being socially responsible for an organization means that it cares and shows concerns about the people and environment in which they conduct business. Marketing can be described as promotion, selling and distribution of a product. Social responsibilities in marketing would first of all include truth telling about their product , all the information about the product should be correct and up to date. Companies should be concerned about their environment and take steps to make a cleaner. Companies should also show support for social causes in marketing. Company should market their product in a way that it doesn’t offend any group of people. Technology in Marketing: The technological boom in the past years had definitely revolutionized marketing. The internet has created numerous marketing opportunities for businesses. Now days there are numerous marketing firms that work exclusively on the internet. At first radio changed marketing, than TV and now it’s the age of hand held devices and internet. Marketers now days know that constant technological advances require evolution in the marketing process. With technological advances it’s much simpler and quicker to get customer feedback. It is much simpler to deliver the product to the customer and to do market research and maintain your brand reputation. Technology had had a great impact on marketing.